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“Gig Tripping”: US fans travel to Europe for Taylor Swift

A “Hello” from Adele has become rare: no concert in Europe since 2016, now ten shows in Munich. Fans come from everywhere: gig tripping is the order of the day.31.07.2024 | 3:15 minIt’s a sporting affair to get hold of tickets for Taylor Swift’s Eras Tour in Europe – they sell out in no time. Concertgoers at the two concerts in Munich are accordingly overjoyed – there were 74,000 people in the Olympic Stadium on Sunday evening alone.

Fans from all over the world report on their adventurous hunt for tickets: “We are from the Czech Republic. From Prague. I used four computers, three iPads and four iPhones to get tickets. It was hard.” “We are from Argentina, we are still looking for tickets.”

After Gelsenkirchen and Hamburg, megastar Taylor Swift rocked the stage in Munich this weekend. And even those who didn’t get tickets got their money’s worth.29.07.2024 | 5:32 min

A Taylor Swift concert can cost $8,000 in the US

Anyone who manages to get a ticket in Europe will have to dig deep into their pockets and pay up to 400 euros. However, Taylor tickets in the USA cost a lot more: 1,500 dollars, and there is even talk of up to 8,000 dollars.

This price gap between European and American tickets is responsible for what is known as “gig tripping”: traveling around the world to follow your favorite artist. American concertgoers have taken to purchasing cheaper tickets abroad, with the added benefit of being able to explore a new city and culture.

Black market at mega events

:1,500 euros poorer – and still without tickets

Taylor Swift concerts, the European Football Championships or the Olympics: tickets for such mega events are rare. Many people therefore try their luck on the ticket black market.

by Gregor Lischka

Talyor Swift turned Gelsenkirchen into “Swiftkirchen”

The host cities are happy about the Swifties and the income that comes from the rush. Gelsenkirchen was quickly renamed “Swiftkirchen”. Taylor Swift is on tour until December. In total there are 152 concerts in 54 cities on five continents. Many fans will travel to follow her.

Groupies existed before, but fans’ desire to travel has increased immensely, fueled by the price difference in tickets. Artists used to travel to see their fans, but nowadays fans travel to see their idols and plan their vacations accordingly, adding a vacation trip to the respective country depending on their financial means.

She is one of the most successful singers in the world: Adele will be giving several concerts in Munich in August. In an exclusive interview, she talks about the time before she became famous.14.07.2024 | 3:04 min

Adele plays ten concerts in Munich

Adele and her concert promoter are taking things to the extreme with a completely new idea: They are holding ten concerts in one place, also in Munich, on the exhibition grounds in Riem. A concert city has been under construction there for months with incredible effort.

Instagram post by Adele before her concert in Munich

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Rehearsals have been going on for days now, everything should be perfect for Adele’s XXL concert summer in Munich, which will once again attract fans from all over the world with up to 80,000 fans per concert. But how sustainable is this type of tour planning when countless fans have to take flights?

Is Adele’s concert concept ecologically sensible?

Hundreds of thousands of fans are making their way to Munich for Adele – because they have to. Doesn’t that mean the environment is being harmed, doesn’t that gnaw at the ecological conscience? Adele’s concert promoter Marek Lieberberg contradicts the accusation of not being very sustainable in an interview with ZDF and points out that, in his view, this type of concert planning makes more ecological sense. He defends the idea of ​​residency, i.e. giving many concerts in one place:

That’s an interesting aspect for artists with this kind of pull or similar pull, that you stay in one location, that you exclude travel, that you exclude everything, moving huge masses of trucks, of people.

Marek Lieberberg, concert organizer

And why Munich? After the European Football Championship, the two Taylor Swift concerts and before Oktoberfest, another event highlight. Clearly explained for Lieberberg.

Munich is a city in Germany that combines modernity and tradition like no other. Munich is a functioning metropolis. Munich has excellent transport links and Munich has an incredibly enthusiastic audience. Experience has shown that it is a metropolis that has the greatest interest in concerts, as we know from our decades of activity.

Marek Lieberberg, concert organizer

Munich is also a city that international fans probably have on their bucket list and are therefore all the more keen to travel to Germany for Adele’s concerts. “Gig tripping” is in full swing.

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