« A hard quiz with five columns », confirms Guillaume de Gouttes. ” Company activity, social, social, environmental and a set of specific questions regarding Selectour-Havas Voyages. » And above all: “ We didn’t want to be just positive, we had to be supported by evidence. »
Airlines, rail companies, hotels and even technology partners were questioned: “ The main participants followed us all. 26 companies, including Air France, Accor, Amadeus, Emirates, Lufthansa, SNCF and even car rental companies, played the game to the end. »
The responses revealed gaps in maturity, particularly between regions of the world. ” Some actors thought they were good students, but their habits were not up to European standards. The CSR prism in North America or Asia is not the same as in Europe. »
A participant from North America illustrates this situation well:
« Although they did well locally, their CSR approach was very different from European expectations, which led to initial misunderstandings. Eventually, they became aware of this difference and expressed their desire to change. One of our Asian partners did not know what was happening in Europe. »
2024-11-25 00:03:00
#GIE #ASHAs #business #partners #investigated
**Given the disparity in CSR approaches highlighted by the study, what concrete steps can smaller travel companies with limited resources take to ensure they’re aligning with emerging global CSR standards?**
## World Today News: Deconstructing CSR in the Travel Industry
**Welcome back to World Today News. Today we’re diving deep into the complex world of corporate social responsibility (CSR) within the travel industry.**
Joining us today are two experts who can shed light on the recent groundbreaking study conducted by GIE and ASHAs:
* **Guillaume De Gouttes,** Director of Sustainability at [Guillaume’s Company], and key figure behind the study.
* **[Expert Guest 2 Name],** renowned expert on international CSR practices and author of [Relevant Book/Publication].
**Let’s begin with the rationale behind this extensive study. Guillaume, can you elaborate on the primary objectives and the driving force behind this initiative?**
**(Guillaume responds.)**
**That’s fascinating. The scope of this investigation is truly impressive. 26 major players in the travel sector participated. Guillaume, were there any particularly surprising results or patterns that emerged during the data analysis?**
**(Guillaume responds.)**
**[Expert Guest 2 Name], you’ve spent years researching CSR practices globally. Do these findings resonate with your experience, especially regarding the disparities between regional approaches to CSR, as highlighted by Guillaume?**
**(Expert Guest 2 responds.)**
**Let’s delve deeper into these regional differences. Guillaume, you mentioned that some companies ”thought they were good students, but their habits were not up to European standards.” What specific examples can you provide to illustrate this gap in approach?**
**(Guillaume provides specific examples, perhaps referencing the North American partner’s experience.) **
**This raises a crucial question, [Expert Guest 2 Name]. How can we foster greater alignment and understanding of CSR expectations across different regions? Are there practical steps the industry can take to bridge these divides and promote more consistent ethical practices?**
**(Expert Guest 2 offers insights into bridging the gap and promoting universal CSR standards.)**
**Moving forward, what are the key takeaways from this study for travel companies looking to integrate or improve their CSR strategies? What concrete actions should they prioritize? **
**(Guillaume outlines actionable steps for companies based on the study findings.)**
**(Optional)
**we’d love to hear both your perspectives on the future of CSR in the travel industry. Do you anticipate increased transparency and accountability? What innovations or collaborations do you foresee driving positive change?**
**(Both guests offer their visions for the future of CSR in the travel sector.)**
**Thank you both for this insightful conversation, shedding light on this crucial aspect of sustainable development within the travel industry. We hope this discussion encourages broader reflection and drives meaningful action towards a more ethical and responsible future for travel.**
