In the same way that it has been successfully launched in other European markets, Giant’s ‘click and collect’ system arrives in Spain starting this January with the aim of adding value to physical commerce and establishing a new link between the customer, point of sale and brand.
With this formula, Giant Ibérica wants to combine the ease of online shopping with the certainty that the store is the one who delivers the bicycle adjusted by professionals. In addition to making your website available to all stores that have joined this service.
The future leads Giant to continue investing in two key aspects: Brand + Innovation. “We believe that this new bet is key in our business and marketing strategy, and we are sure that it will help us to position new products in the Spanish market”, they affirm.
“The store will be an essential part of this new omnichannel strategy, which in addition to providing you with direct sales, will attract new customers to your store, which we know will be responsible for building loyalty”, they conclude.
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