Does Apple have a monopoly on the fruit? In any case, as soon as a logo gets a little too close to the iconic apple, the American giant does not hesitate to take legal action. March 25, Apple opposed the trademark application of Prepear, an app that edits cooking recipes, because of the logo chosen by this small company of five employees.
« The chosen brand consists of a minimalist fruit design, with a leaf that leans to the right, immediately reminiscent of the famous Apple logo and creates a similar commercial impression. Apple’s brands are so well-known and instantly recognizable that the similarities to that company’s brand will be more important than the differences and lead the ordinary consumer to believe that the business is related, affiliated or supported by Apple. “, valued the company created by Steve Job.
The two logos are however very different, especially as the pear is followed by the inscription “Prepear” on its official logo.
An online petition
After the complaint filed by Appel, PrePear tried to negotiate with the giant, to no avail. Apple indicated that the procedure would be “
as long and expensive as possible
“. The small company, which cannot cope with the American giant in terms of legal costs, has therefore launched a petition asking ” stopping Apple’s aggressive opposition to companies with fruit logos ». This has already been signed by more than 45,000 people.
« Before attacking us, Apple opposed dozens of other small business trademark applications with fruit-related logos. Many of these logos have been changed or discontinued. Most small businesses can’t afford the tens of thousands of dollars it would cost to fight Apple
“Says Prepear, who adds that legal fees have already cost them” several thousand dollars In addition to dismissing a member of the team, in their legal fight against the iPhone manufacturer. ” It’s a very terrifying experience to be legally attacked by one of the biggest companies in the world, even though we clearly haven’t done anything wrong, and we understand why most companies give in and change their logos. », Adds the brand to the pear.
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