GfK Sustainability Index: Sustainability vs. cheap prices

Sustainable shopping remains important despite the war and inflation

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Sustainability is one of the most important issues of our time – and also plays an increasingly important role in people’s consumer behavior. Market researcher GfK is now investigating the attitudes of Germans towards sustainable shopping in an ongoing study. The decisive finding of the first survey wave: Despite the Ukraine war and inflation, consumers are willing to spend more money on environmentally friendly products.

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