Visa, the world chief in digital funds, broadcasts the launch of a promotional marketing campaign in Madagascar for the Olympic Video games season. In partnership with the Carrefour grocery store, this initiative goals to encourage using Visa playing cards by providing free vouchers to customers.
Rewards for purchases with Visa playing cards
This marketing campaign is designed to reward Visa cardholders who make purchases value 200,000 ariary or extra and pay with their Visa card at any enterprise within the nation. In return, they’ll obtain a voucher of 20,000 ariary to make use of throughout their subsequent go to to Carrefour supermarkets. The vouchers shall be distributed to holders of fee receipts both on the Cité des Jeux Visa or on the Visa change heart at Akoor Digue.
Promote digital funds
The initiative continues Visa’s efforts to advertise digital funds and scale back money transactions in Madagascar. By selling using Visa playing cards, the corporate goals to extend the safety and comfort of economic transactions whereas offering added worth to Malagasy customers.
Making a village video games on the
To strengthen this initiative, Visa has created a Video games Metropolis design in Akoor Digue. This stand, specifically designed for the occasion, gives numerous actions on the theme of the Olympic Video games. Guests can have the chance to take part in video games, win presents and surprises, and change their financial institution receipts for vouchers. The aim is to create an immersive and festive expertise for all contributors.
Leisure for the general public
The ambiance on the Cité des Jeux shall be enlivened by a DJ who will present the music and a grasp of ceremonies who will at all times talk the small print of the marketing campaign and information guests to the assorted actions that Visa gives. This method is designed to draw a big viewers and improve the affect of the promotional marketing campaign.
Marketing campaign particulars:
Promotion interval | from July 15 to August 10, 2024 |
Appropriate sources | All shops in Madagascar |
Relevant costs | 200,000 ariary or extra per transaction |
Award | Buy voucher value 20,000 ariary |
JR
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