Often confused, rarely clearly defined. Marketing, advertising and PR (public relations) are often thought of as one and the same thing by many people. But in fact there are serious differences between the terms and their aspects.
For the Marketing there is no completely universal definition. Online Marketing, Social Media Marketing, Advertising? But it can be described very precisely as a method that shapes all company activities with regard to the sale of products and / or services. It puts the customer at the center of all activities. At the same time, marketing includes various sub-aspects that represent a separate area.
In addition to sales and consulting, this also includes PR and classic advertising. advertising is therefore a marketing sub-area that controls the target group and influences purchasing behavior and purchasing decisions through subjective information and advertising material.
The Public Relations (PR) are – just like advertising – also a sub-area of all-encompassing marketing. PR campaigns are about communication between the company and the public. With PR you present yourself positively and change the attitude to the company and your offer.
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