Year (YEAR-US) Has bought the content library playback rights of the lapsed streaming media platform Quibi. This may be a very cost-effective transaction.
Roku announced on Friday that it has bought the exclusive rights to broadcast more than 75 programs and documentaries in the Quibi content library, as well as more than a dozen original programs that have never been shown.
The Wall Street Journal reported that people familiar with the matter revealed that the price Roku paid was “far less than” 100 millionUSD。
Earlier this week, the paper first saw a report on the negotiation between Roku and Quibi. At the time, Justin Patterson, an equity research analyst at KeyBanc’s Capital Markets Department, said, “This transaction is a logical next step for the business because it will Exclusive content is combined with distribution channels.”
You can watch Quibi content for free on the Roku channel. The programs and movies of the Roku channel will be broadcast with advertisements, and this channel is becoming more and more important to Roku. The Wall Street Journal previously reported that AT&T’s (T-US) Of WarnerMedia and Comcast (CMCSA-US) NBCUniversal under its umbrella will also provide content to play on the Roku channel. According to reports, this is one of the key points preventing the two companies from adding their respective HBO Max and Peacock apps to the Roku platform.
Rob Holmes, Roku’s vice president of programming, said, “The Roku channel is one of the largest and fastest-growing channels on our platform. We continue to expand the quality and breadth of free and ad-supported content for users. The news announced today is a rare opportunity because We can get new original shows with the participation of well-known entertainers.”
Quibi is a short film platform that contains many popular short films with a total length of less than 10 minutes, and there is no shortage of celebrity short films. The platform aims to attract commuting audiences for a short time. However, due to the epidemic, the number of commuters has been greatly reduced, and other reasons, despite raising 1.75 billionUSD, Its founder, Jeffrey Katzenberg, announced in October that Quibi would be closed, returning funds to investors and seeking to sell assets.
Year (YEAR-US) Rose 5.23% on Friday to close at 399.13 USD, Set a new 52-week high, and the previous day it rose by 10.60%, this week’s increase has been close to 20%, far better than the almost flat S&P 500 index during the same period. Benefiting from the policy of restricting homes due to the epidemic, Roku has increased by more than 200% in the past 12 months, and 14 million new active accounts will be added in 2020.
Needham analysts said on Thursday that the company is the winner of the so-called U.S. streaming media war. Investors are advised to “buy” and set a target price from 315 USDUp to 400 USD。
Wells Fargo analyst Steven Cahall said on Tuesday that Roku’s AVOD-driven ARPU has a lot of room for development in 2021, giving Wall Street the highest target price, starting from 275 USDIncreased to 414 USD。
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