Outdoor marketing is one of the most effective ways to get your business known and increase brand visibility. Whether you’re making the most of your retail space or meeting clients at local community events, it’s important to create a consistent brand identity that is eye-catching and visually appealing.
Here are 4 outdoor marketing tips to boost brand and business visibility:
1. Use graphics and window displays to increase human traffic. It is often said that shots that are not taken are lost. Having empty windows in your storefront is the marketing equivalent of not getting in the game at all. People who walk past blank windows are much less likely to enter or even find your business, so adding window graphics and creating storefronts that are designed to attract customers is vital. You don’t have to overdo it, but you should definitely dress up your windows in a way that makes sense for your business.
2. Place promotional flags and A-shaped signs in the park outside your gates. Promotional flags and A-shaped signs add another dimension to brand visibility. Flags allow you to advertise your presence in a colorful way, and A-frame signs are cost-effective ways to promote items like today’s specials. Giving people a preview of what you have to offer increases the chances that they will enter your business.
Outdoor marketing at company location (credit: Minuteman Press International)
3. Stand out at community events with banners, booth displays, and table throws. Local community events are perfect ways to meet potential clients who are unfamiliar with your business. Be sure to do your best by creating booth displays that are visually stunning and consistent with your brand. Like your usual location, it is important to maximize the space you are given and give people a reason to stop by and see what you have to offer.
4. Give them something to remember you. Whether a customer is visiting your location or interacting with you at an outdoor event, you always want to make a lasting impression. Two easy ways to do this are by handing out high-quality custom printed business cards and by giving them branded promotional items that are fun and functional. Doing both will show you are professional, while also providing visual and tactile reinforcements of your brand that customers will happily take home.
Outdoor marketing at a local community event (Credit: Minuteman Press International)
Ultimately, outdoor marketing is a crucial way to boost your business. The more you do to attract passersby, the more likely they are to see you, visit you, and not pass you by.
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