Get 20% off the new sports summit SPORT MARKE MEDIEN with sportsbusiness.at [Partner-News]

The event offers interdisciplinary and international approaches as well as high-quality networking. SPORT MARKE MEDIEN brings together important players in the sports business and serves as a meeting point and think tank for new developments in sports marketing. More information: sportmarkemedien.com

20 percent discount

With the discount code: “SMM24Sportbusiness20” readers of sportsbusiness.at get a 20 percent discount on tickets.

Registration: www.sportmarkemedien.com/anmeldung

About “Sport.Brand.Media”

ISPO Munich brings sponsors and sports organizations together

The new “Sport Brand Media” congress, which will premiere at ISPO Munich in December, is creating a strong platform for the future of the sports business. 1,000 participants are expected at the first event. Well-known congress partners as well as hidden champions are involved in shaping the program.

Munich – On December 2 and 3, 2024, the new Sport Brand Media Congress will take place for the first time at ISPO Munich. The event aims to address the current challenges for all sports. To this end, think tanks worked in advance and the focus areas of sponsorship and financing, event management, transformation, media rights and communication as well as the new role of athletes were identified.

Hans-Willy Brockes, the organizer of the congress, describes the vision behind Sport Marke Medien clearly: “Instead of navel-gazing with sales presentations, SPORT MARKE MEDIEN should understand the current problems in depth. To this end, we are working intensively with the partners to design the program. They not only bring their expertise, but also their networks, which creates enormous added value for the participants.”

Premium partners include APA – Brands Events Solutionsan expert in brand and event staging, and the CAPABLE Experience Agencywhich creates impressive brand experiences for consumers. The German Tennis Association (DTB) is on board, as well as IST University as a career partner who specializes in training and further education in the sports sector and is on site with talent recruiting.

Losberger The Farmerthe world’s leading provider of temporary space solutions, will also be actively involved on site. We are also receiving support from SPONTANEOUS for the technical implementation of the cast sessions. ONE8YMarket Intelligence Partner of the Congress, as well as sportsevisionwhich optimally showcase brands and sporting events, round off the list of premium partners.

Newly added is The Sports Peoplea consulting agency with clients such as FC Bayern Munich and the German Football League (DFL), which brings its expertise in brand strategy and sponsorship to the congress.

But why is this congress so important right now? The sports industry is facing massive changes: digitization, sustainability, inclusion and the growing role of artificial intelligence require new approaches to brand communication and sponsor activation. Topics that will be examined in depth at the congress.

“The combination of top-class partners and innovative topics ensures that we are creating a pioneering event,” explains Hans-Willy Brockes. His goal is to develop new perspectives and solutions for the sports business with strong partners.

The congress is aimed at decision-makers and experts from sports, business and the media. The broad range of topics – from the role of sponsorship in women’s sports to the importance of data and artificial intelligence to new business models in sports management – suggests that sports brand media will become a relevant pacesetter for the future of the sports business.

With his partners, Brockes is creating a strong foundation that could extend far beyond ISPO Munich. For more information, see: www.sportmarkemedien.com