Consulting srl Originally from the environment of international stock exchanges,
the former sales manager now helps as a management consultant
Service company with an annual turnover of over one million
euro in the process of developing, marketing and selling new offers.
As an expert in target group analysis and sales psychology, pay attention
above all on a sensible as well as profitable positioning
Establishment of the offer on the market.
Above all, the target group is decisive for entrepreneurial success.
For their address to be successful, businesses must first find people
understand what’s behind it. It is the psychological motivation
to identify who directs the target audience. “However, companies have if
when it comes to their target group, there is often a blind spot, “says Gero Tober, founder
and CEO of GT Sales Consulting GmbH. “They can’t
determine the psychological triggers of their target group, which in turn leads to
that subsequent marketing doesn’t really work. “For this reason, the
Expert for target group analysis, strategic product positioning e
Sales psychology dedicated to the task of getting customers out of the
Service industry in positioning, development process and
To support the creation of new offers that really appeal to their target group
scope. Because understanding the target group is the basis for success
Marketing is, Gero Tober revealed below.
Why is understanding the target group so important for companies?
Success on the market is only given if between an offer and the
customers agree. For a potential customer to become a buyer,
companies need to know exactly which target group they want to target. For
a dedicated marketing strategy is a good understanding of the target group
A and O. This is why many companies hire professional advertising agencies that
should help them, strategy, conception and understanding of the target group
train. But with the high expenditure of time and money it comes
often the disillusionment: to stay even if the offer is tempting and of high quality
the desired contacts and the expected turnover. Gradually it will be like this
Trust in any marketing measure destroyed.
As a former salesman, Gero Tobler is familiar with this problem. countless
He has had to lay off marketing agencies over the years because the
the hoped-for successes did not materialize. As with all projects, it usually fails due to the
