Germans do not want to do without these brands in their lives

Nike is very popular with German consumers

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Brands are omnipresent in people’s lives. Many of them are simply useful or even vital with their products, others annoy consumers and some – that is the great art – become love brands over the years. But if Germans could only choose one brand in their life, which one would it be? Batten & Company and Appinio have now asked this question in a representative survey. It is the start of the monthly “People and Brands” survey series in which the two companies examine the relationship between German consumers and brands on the basis of a specific question. HORIZONT Online publishes the results exclusively.

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