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German-Russian consortium takes hold: A new era is to begin for Real

In a press release, SCP announces the new bosses. Ex-Lidl manager Bojan Luncer is to lead the real markets. He receives support from ex-Rewe manager Oliver Man and Michael Dorn, who comes from the consulting firm AlixPartners.

The new Real-Lace should take over the business after the sale is closed – at the latest in June 2020. However, you should work on a concept for the stricken branches in the background.

Until the transaction is completed, the previous management will continue to be at the top with Patrick Müller-Sarmiento and Henning Gieseke. As soon as the transaction is completed, the dual leadership will be replaced by the men’s trio.

For customers and employees, a lot changes with real sales. Experts and industry experts had already indicated that Real could increasingly turn into a supermarket.

The range could then be broken down into food and drugstore items. The reason is that the self-service goods business across Germany is about to change.

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