Mercury Media Technology was founded in 2016 as a company from the Pilot agency group, but has operated independently on the market since then. The company is a provider of a software-as-a-service solution that is intended to automate the workflow for planning, purchasing and optimizing media campaigns. In concrete terms, it is about data-driven and AI-supported media management. This includes strategic planning, tactical detailed planning, direct booking from the platform, monitoring and optimizing omnichannel campaigns, automated reporting and the transfer of all relevant data to external billing tools. The solution is aimed at advertisers as well as media planners and buyers in agencies and will also be used by Pilot Suisse in the future.
“We are delighted to have gained another customer in the Swiss market with Pilot Suisse. We feel well prepared and encouraged to meet the unique challenges of the Swiss market with our media operations platform ‘Mercury’. We want to gain a foothold in the Swiss market and look forward to discussions with other agencies,” commented Gunnar Neumann, Managing Director of MMT.
