But there is also criticism. For example, the newspaper Die Welt writes on the basis of reactions on social media that themes such as loneliness, domestic violence and existential fear, which some suffer from long-term isolation, do not play a role in the commercials.
There are also people who emphasize that the real heroes are not the young people, but the care workers. “A little indifferent to all those people who have no choice and are busy for us in schools, hospitals, nursing homes,” someone responds on Twitter. The well-known German writer and blogger Sascha Lobo objects that many people can only be reached in this way.
‘I dare say’
In the meantime, the humorous campaign abroad can mainly count on surprised reactions. Henry Mance, a journalist with the Financial Times, sourly remarks that he could have it that the German response to the coronavirus works better than the British one, “but I don’t think I can bear it being any funnier.” Richard Chambers of Irish radio station Virgin calls the campaign smart and “I dare say“, funny.
A government spokesman said that they welcomed the positive response and, above all, all the attention, “thus drawn to this important message”.
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