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Gerhard Schwarz: The core task of companies

In connection with the sanctions against Russia, the big companies are again under pressure to behave “morally”. But companies should not “save the world” and maintain political correctness, but primarily perform their core task: the provision of goods and services.

Even in times of crisis, filling the shopping cart is the primary goal. In the picture: Swiss championships in urban golf.

Annick Ramp / NZZ

The moral good behavior of companies is for the left – and many young people – a political long-running issue. Now the topic has boiled up again in the context of the sanctions against Russia. Even before that, companies were under considerable pressure in terms of diversity and woke, which they too often give in to.

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