The Genesis brand (hereinafter referred to as Genesis) introduced the ‘GV70 Partially Modified Model’ and the ‘GV70 Electrified Partially Modified Model’ at the 2024 LA Auto Show (hereinafter ‘LA Auto Show’) held at the LA Convention Center in the United States on the 21st (local time).
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The GV70 partially modified model and the GV70 electric partially modified model have ▲exterior design elaborated based on Genesis’ design philosophy of ‘Dynamic Elegance’ ▲Korean ‘Beauty of White Space’ ▲Indoor space with a high-tech sensibility while inheriting the unique interior theme centered on oval elements ▲Various options for a luxurious travel experience It is a vehicle with emotional and convenience specifications.
The GV70 partially modified model and the GV70 electric partially modified model complete the harmony of technology and design with headlamps equipped with MLA (Micro Lens Array) technology, as well as a two-line designed rear turn signal light and a two-line chrome garnish at the bottom of the bumper. Genesis’ unique two-line concept was maximized with this element. In addition, the two vehicles are equipped with advanced specifications such as ▲Bang & Olufsen sound system that provides the highest level of sound ▲27-inch integrated wide display that combines the cluster and infotainment system ▲touch-type air conditioning control system.
In particular, the GV70 electric partially modified model has a new G-Matrix pattern crest grille and a refined bumper design that gives a wide feel, further emphasizing the sophisticated sensibility unique to electric SUVs. Done.
Claudia Marquez, COO (Chief Operating Officer) of Genesis North America, said, “The GV70 is a very popular model, with about 85,000 units sold in just three years since its launch in the North American market.” He added, “The GV70 is a new product introduced to North American customers. The partially modified model and the GV70 electric partially modified model maintain the fun-to-drive sensibility of the vehicle while maintaining SUV-like practicality and sophisticated design. “We will provide it,” he said.
Genesis plans to begin full-scale sales of the GV70 partially modified model and GV70 electric partially modified model in North America in the first half of next year and disclose detailed prices and specifications.
Meanwhile, Genesis will set up a booth measuring 11,400 ft2 (approximately 1,059 m2) at this LA Auto Show, which runs until December 1 (local time), and will display the G70 and G80, including the GV70 partially modified model and GV70 electric partially modified model. , the entire brand lineup, including G90, GV60, GV80, and GV80 Coupe, will be displayed.
In addition, Genesis’ direction of expanding into the high-performance area will be presented to visitors through the ‘GV60 Magma Concept’ vehicle and the ‘Magma Gallery’ exhibition.
■ Genesis accelerates its entry into the U.S. market by expanding sales bases and opening a dedicated design center
In line with the high popularity of the GV70, Genesis recently secured additional sales bases in Washington, Minnesota, New York, and Florida to provide a better purchasing experience for North American customers, completing the construction of a total of 60 sales bases in the United States.
In addition, thanks to the strong sales of the GV70 in Canada, the company has established 30 sales bases and is working to provide a customer-centered purchasing experience.
Additionally, Genesis plans to open Genesis Design California, its exclusive design center, in El Segundo, Los Angeles, California, in the first half of next year.
Genesis plans to build a variety of facilities within ‘Genesis Design California’, including a CMF studio, a library, a private room for solo work, and an outdoor space inspired by a traditional Korean garden and the nature of Southern California, through which its designers can focus and be creative. The goal is to create an environment that can increase .
Editor Taejin Kim [email protected]
How does the GV70 facelift’s implementation of “Dynamic Elegance” and “Beauty of White Space” differ from previous Genesis designs, and how does it contribute to the brand’s evolving identity?
## World Today News: Genesis Unveils GV70 Facelift – An Exclusive Interview
**Introduction:**
Welcome back to World Today News. Today, we’re diving deep into the automotive world with the recent unveiling of the Genesis GV70 facelift at the 2024 LA Auto Show. We’re joined by two esteemed guests:
* **[Guest 1 Name and Credentials]:** [Brief introduction highlighting their expertise in automotive design/industry]
* **[Guest 2 Name and Credentials]:** [Brief introduction highlighting their expertise in automotive technology/market trends]
Let’s kick off our conversation!
**Section 1: Design Evolution and Brand Identity**
**Host:** Genesis has positioned itself as a brand that emphasizes both performance and sophisticated design. How do you see the GV70 facelift showcasing this duality, particularly with the implementation of the “Dynamic Elegance” philosophy and “Beauty of White Space” aesthetic?
**[Guest 1]:**
**[Guest 2]:**
**Host:**
The article mentions the integration of Genesis’ signature two-line design elements. What is the significance of this design language for the brand, and how does it contribute to the overall appeal of the GV70 facelift?
**[Guest 1]:**
**[Guest 2]:**
**Section 2: Technological Advancements and In-Cabin Experience**
**Host:**
Beyond aesthetics, the GV70 facelift boasts impressive technological upgrades. What are your thoughts on the inclusion of a 27-inch integrated wide display and the touch-type air conditioning system? How might these features enhance the driving experience and user interface?
**[Guest 2]:**
**[Guest 1]:**
**Host:**
The article highlights the Bang & Olufsen sound system as a key feature. How important is premium audio in shaping the overall luxury experience within a vehicle like the GV70?
**[Guest 2]:**
**[Guest 1]:**
**Section 3: Market Positioning and Future Outlook**
**Host:**
Claudia Marquez mentions the GV70’s strong performance in the North American market. What factors contribute to the SUV’s success, and how do you anticipate the facelift impacting its market positioning in the coming year?
**[Guest 2]:**
**[Guest 1]:**
**Host:**
Genesis’ commitment to expanding its presence in North America is evident through the establishment of new sales bases and the upcoming Genesis Design California. How do these initiatives reflect the brand’s long-term strategy and ambitions within the North American market?
**[Guest 2]:**
**[Guest 1]:**
**Conclusion:**
**Host:**
Thank you both for providing such insightful perspectives on the Genesis GV70 facelift. It’s clear that this model represents a significant step forward for Genesis, combining striking design with cutting-edge technology. We look forward to seeing how it performs in the market and continues to shape the future of luxury SUVs.
