The imposing Genesis GV90 premium electric SUV is very close to production
Genesis is about to create problems for luxury brands such as Bentley and Rolls-Royce, and it will do so with its premium electric SUV called Genesis GV90Although Genesis is currently testing the vehicle, it will not be until October when the company begins manufacturing the actual prototypes.
In addition, the brand is expected to begin series production of the vehicle earlier than expected. Initial forecasts are that the Genesis GV90 will go into mass production starting in 2026 at Hyundai’s new electric vehicle factory in Ulsan. It will be the First model based on the Group’s second-generation ‘eM’ platformthe evolution of the already well-known E-GMP, a platform on which the impressive Hyundai IONIQ 9 will also be born.
The Genesis GV90, is based on the concept Genesis Neolunthe brand’s first SUV, which we got to see for the first time last March. With a striking design combined with lights in different, well-chosen colours that give it an ultra-luxurious appearance, which can also be seen in the interior of the car.
As a result, we have a spacious interior which we can see without obstacles thanks to the elimination of the B-pillar, and its corresponding opening of doors. Genesis creative director Luc Donckerwolke said that this GV90 “It is the epitome of timeless design and sophisticated craftsmanship”.
Continuing inside, a huge 24.6 inch screen The car is the centre of attention. And for the ears, there is an innovative sound system that, they say, simulates a concert hall. As we usually see in this type of ultra-luxury vehicle, it also includes a wine fridge. The brand also placed special emphasis on the integration of ‘Ondol’ as a heating system inspired by Korean underfloor heating.