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Generation Z’s Preference for Emotional Connection over Physical Love in Media Content

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It was found that the majority of Generation Z (born in the mid-1990s to early 2000s) in the United States preferred content containing mental connection such as understanding and friendship rather than physical love depicting sexual relationships.

On the 26th (local time), the Center for Scholars and Storytellers (CSS) at the University of California, Los Angeles (UCLA) conducted a survey of 1,500 young people aged 13 to 24 last August, and the results showed that 51.5% of respondents said they had It was found that people want to see content that focuses on platonic rather than eros.

47.5% of respondents answered that sex scenes in movies and TV programs are unnecessary. Additionally, 44.3% of respondents pointed out that romance is excessively highlighted in the media. 39% of respondents requested that more non-sexually oriented characters appear when watching content.

“The results of this survey show that young people want more types of relationships other than love between men and women to be reflected in media,” said Dr. Yalda Wools. “Storytellers have used love and sex between men and women as the main means of creating characters, but now “We need to recognize that young people want stories that reflect various aspects of human relationships,” he emphasized.

The research team referred to this tendency of Generation Z as ‘Nomance’, which means not wanting romance. Experts said that the isolated life during the COVID-19 outbreak strengthened the tendency of teenagers to value emotional connection. It was analyzed that it could have been ordered.

Stephanie Rivas-Lara, the first author of this study, said, “There was a wide discourse among young people about the meaning of community and the resulting isolation in the aftermath of COVID-19,” and “Young people use media to connect with others and feel a sense of belonging.” “I think of it as a ‘third place’ where you can have .”

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2023-10-27 01:09:52

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