pte20210611016 Media / communication, trade / services
Platform SlickText asks 1,100 Americans about the credibility of whisperers on the social web
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Influencer: Generation Z swears by whisperers (Image: pixabay.com, geralt) |
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Jamestown (pte016 / 06/11/2021 / 10:32) – Generation Z consumers believe the statements made by influencers on Instagram the most, according to a new survey by the text communication platform SlickText http://slicktext.com among 1,100 Americans shows. According to this, the 16- to 24-year-old Instagram influencers are seen most sincerely.
Older ones for Facebook influencers
At 32 percent, Generation Z respondents named Instagram influencers almost twice as often as consumers aged 25 and over (17 percent). In the other places of the 16- to 24-year-olds follow influencers from TikTok (28 percent), Facebook (eleven percent) and Twitter with five percent. The older survey participants, on the other hand, find Facebook influencers to be the most authentic. This landed at 32 percent, followed by Instagram (17 percent), Twitter (nine percent) and TikTok (six percent).
Every second also stated that they rely on reviews when shopping online. A majority of 38 percent find online influencer reviews to be the most helpful. In contrast, sponsored posts are less popular (31 percent), followed by politicized content (18 percent), stereotypical influencer phrases and photos that have to be edited (14 percent each).
Users like to be informed on a daily basis
The survey also asked how often consumers would like to hear from influencers. The spectrum of responses ranges from several times a day (30 percent), followed by once a day (19 percent), several times a week (18 percent) to once a week (14 percent). The most popular influencer channels besides social media among 16 to 24 year olds are text messages (45 percent) and blog posts (44 percent), while 25 to 34 year olds are blog posts (47 percent) and email – Prefer news (45 percent).
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