The American corporation General Motors enters the business of selling used cars. The company announced a new digital platform for retail on the secondary market, foreign agencies reported.
GM’s platform is called CarBravo. There will be ads for used cars from GM dealers, as well as used cars owned by GM and its financial division GM Financial, which have 500,000 used cars in stock.
Consumers can order a car both online and from physical sites. The company expects to cooperate with most of its 3,800 dealers.
“CarBravo will give customers more choice and access to a range of models, not just GM’s,” said Steve Carlisle, GM’s executive vice president and president of GM North America.
Currently, GM’s biggest competitors will be CarMax and Carvana, which are also the largest used car dealers in the United States.
According to Carlisle, CarBravo will stand out by offering buyers of used cars a number of benefits. Buyers will have the opportunity to choose from more used car dealerships than CarMax offers, he said.
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