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Gen Z on Facebook – and Boomers on Tiktok.

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‘;
dialog += ‘

article_share:copy

‘;
dialog += ‘

article_share:email

‘;
dialog += ‘

‘ + stringizeQuota(quota) + ‘

‘;
$me.find(‘.article_share_dialog’).html(dialog);
}
$me.slideDown(‘fast’);
}
function stringizeQuota(q) {
var c=”člankov”;
if (q == 1) c=”članek”;
else if (q == 2) c=”članka”;
else if (q == 3 || q == 4) c=”članke”;
var ret;
if (q == 0) ret=”article_share:quota_depleted”;
else ret=”article_share:quota ” + q + ‘ ‘ + c + ‘.’;
return ret;
}
function openShareDepletedDialog(pos) {
var $me = $(‘.article_share_div’).filter(‘.’+pos).find(‘.article_share_dialog’);
$me.html(‘article_share:quota_depleted’);
$me.closest(‘.article_share_div’).slideDown(‘fast’);
}
/*function openShareSuccessDialog(pos, quo) {
$(‘#article_social_’ + pos + ‘ .article_share_dialog’).html(‘article_share:share_sent, article_share:quota: ‘ + quo).slideDown(‘fast’);
}*/
function openShareCreatedDialog(pos, link) {
var res = link.split(‘|’);
var quo = stringizeQuota(res.shift());
var link = res.join(‘|’); // if any
//
//$(‘#article_social_’ + pos + ‘ .article_share_dialog’).html(‘article_share:share_link: ‘ + link + ‘
article_share:quota: ‘ + quo).slideDown(‘fast’);
//
var $me = $(‘.article_share_div’);
$me.find(‘.article_share_link’).val(link);
$me.find(‘.article_share_create’).hide();
$me.find(‘.article_share_copy’).css(‘display’, ‘inline-block’);//show();
$me.find(‘.article_share_email’).css(‘display’, ‘inline-block’);//show();
$me.find(‘.quota’).html(quo + ‘
article_share:link_lifespan’); } // $(‘body’).on(‘click’, ‘#a_letter_to_the_editor’, function() { $(‘#letter_to_the_editor’).slideToggle(‘fast’); }); });

A surprising change is evident in social media usage behavior: While Facebook is receiving an unexpected influx of Gen Z users, more and more “boomers” are feeling at home on TikTok. You should keep an eye on this development for the right marketing strategy and target group for your company. What are the reasons for the generational change?

Generational change in the social media cosmos: Tiktok is experiencing a boomer boom and Facebook is becoming increasingly popular with Generation Z. (Photo: dpa)

Photo: Christoph Dernbach

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