RETURNING CHILDREN: Gen Art will be back in the limelight at IMG Fashion Week in New York.
Committed to its roots of being a launching pad for young creatives, Gen Art is a designer-focused operation that sells subscriptions to reach its audience for consumers to buy the fashion brands it promotes.
The two days of programming this week will include the 25th anniversary of “Fresh Faces in Fashion”, which celebrates emerging talent. Equalshuman, a resource for flowy and eco-friendly sportswear, is the 25th recipient of the award. In turn, the Gen Art x Equalshuman show will take place Thursday night as part of the IMG Thursday schedule at Spring Studios.
The event is presented as a fully immersive event that combines fashion, music and art. According to the organizers, 300 industry executives and new members of Gen Art are expected for a two-hour presentation on the outdoor terrace of Spring Studios. An opera singer, acrobat, skateboarders and ballerinas will be part of Equalshuman’s debut show. Thereafter, a post-show event will take place at the Roxy Hotel.
Gen Art has other events on the agenda, including a NYFW Fashiontalks panel discussion to be hosted on Friday by Gen Art and WedgeHR, a company specializing in video interview technology tools for human resources. Over the next few months, the company will launch WedgeWomen, an initiative to help women re-enter the workforce, following the fallout from the pandemic. On another front, Gen Art will identify 10 fashion brands owned by women or those who intend to hire more women to give them access to Wedge’s video interview platform for a year.
The Power of Video in the Fashion and Creative Industries conference will be moderated by WedgeHR Founder and CEO Matt Baxter, with contributions from “Glee” actress Samantha Ware, Keri Ingvarsson from Gen Art, fashion editor Derek Warburton, author Theo Rokos, Jess Licata and Alison Vitolo from Equalshuman and others. (Jodi Ingham is the Creative Director of Equalshuman.) There will also be wall-to-wall art and a video loop showcasing the Gen Art fashion shows featuring figures such as Zac Posen, Phillip Lim and Shoshanna. Lonstein in their early days as a designer.
The two-day event will offer free entry to fashion bloggers, press, shoppers and select media. It will also focus on the community of paid Gen Art members with a link to make purchases through Gen Art’s Instagram account.
Twenty percent of Gen Art members’ income goes to #LightUpMBC, a charity that raises funds for research into metastatic breast cancer. One thousand founding Gen Art memberships were recently offered to New York City residents to participate in exclusive fashion, film, music, art, sports and food events. Gen Art is planning monthly events for the remainder of this year and next, including a Super Bowl “SuperSaturday” rally in January and another connection to Coachella.
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