GCDS, which in November 2020 opened its capital to the Made in Italy fund, continues its development in Italy and internationally. The brothers Giuliano and Giordano Calza, founders of the brand of streetwear entirely made in Italy and respectively creative director and general manager, have not been slowed down by the pandemic, since they continue to invest in the retail.
“This long year marked by Covid-19 has reminded us how important human relations are, and even essential, so even if we have obviously worked on strengthening the digital channel, we have not stopped investing in the traditional physical sales channels, which for the brand represent 70-75% of turnover. This is why we have decided to continue our national expansion with two strategic locations, in Rome and Forte dei Marmi , and we are working on a major plan overseas, which will lead us this year to inaugurate our first single-brand in America, in New York, in the Soho neighborhood. Hopefully, this project should see the day by the end of 2021, ”Giordano Calza told FashionNetwork.com.
“We have also invested in new strategic profiles that have integrated our structure: a product manager who supports my brother Giuliano, a marketing director, an e-commerce manager and a financial director.”
The Italian openings, set up when Italy was still in the red Covid-19 situation, began with Rome and its 80 square meter space which hosts ready-to-wear and accessories collections in one of the most popular places. most attractive of the capital, the very central via del Babuino, at number 41 / a.
The store, developed on the concept of a candy-shop futuristic, welcomes visitors in a historic Palazzo. Upon entering, a pink head of a 5-meter-high dinosaur stands out, used for the brand’s parade.
The brand has also inaugurated a pop-up store in Forte dei Marmi, open from May to August via Giovanni Montauti 2. On some 35 square meters, it offers for the season
The brand also inaugurated a pop-up store in Forte dei Marmi, open from May to August via Giovanni Montauti 2. On some 35 square meters, it offers ready-to-wear, accessories and collections for the summer season. a special capsule of swimwear for men and women, completed by a tote bag for the beach, a T-shirt bearing the name of the prestigious seaside resort, bracelets and stickers for bicycles.
“Our development plan is very focused on digital but there can be no digital in my opinion without specificities offline strong “, continues the CEO.
“We will therefore continue with projects retail outside the Italian borders. We believe the United States has great potential and in the next three to four years we would like to open in Los Angeles, Miami, Dallas and Las Vegas. Then we will continue with China, where we already have six points of sale. We have ongoing discussions with possible partners in the Middle East to assess the possibility of opening in this region as well, ”he says.
GCDS, in addition to the locations mentioned above, is present with stores in Florence, Milan and London, and through a network of 350 multi-brands. The brand enjoyed 10% growth in 2020, even with the pandemic, and plans to close 2021 at + 20%. Italy represents 35/40% of its turnover, followed by China and Russia.
With its eccentric style and its very large offer, GCDS has become in a few years – the brand was founded in 2015 and its first collection launched in 2016 – a global phenomenon. Alongside the investment fund managed by the management company Quadrivio Group, figures like Patrizio di Marco, the ex-president of Golden Goose and ex-CEO of Gucci and Bottega Veneta, are supporting the growth of the clothing brand. for men, women and children. The latter even joined the board of directors of GCDS, with Alessandro Binello, CEO of Quadrivio Group.
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