GASGAS Appeals to Hip Urbanites with New Line of Clothing

GASGAS, one of the leading motorcycle brands in the world, has recently announced the release of their 2023 casual and functional clothing collections. Known for their innovative and high-quality products, GASGAS has taken the world of motocross by storm and now they are setting their sights on the fashion industry. This new collection showcases the brand’s signature style, combining high-performance materials with practical features that are perfect for every dirt bike enthusiast. Whether you’re looking for something comfortable to wear off the track or a stylish new look for your next ride, GASGAS has got you covered. In this article, we will take a closer look at what GASGAS has in store for their latest clothing collections and how they are shaping the future of motocross fashion.


GASGAS, a motorcycle manufacturer, aims to become a lifestyle brand that appeals to hip, young urbanites with their latest line. Although GASGAS primarily produces off-road machines, the brand’s 2023 Casual and Functional clothing lines are designed to match the energy of off-road riding by featuring two enduro riders and five posers actors in a promotional video. The riders showcase the Functional line while riding on the trail in GASGAS attire. The Casual collection, on the other hand, is promoted by models performing non-motorcycle related activities. To associate with the urbanite demographic, the set is dressed with GASGAS models, but most of the bikes are not street-legal. The clothing collection includes t-shirts, long sleeves, hoodies, and hats that live up to GASGAS’s quality standards and aesthetics. Although the brand could have authentically marketed the new lifestyle apparel by leaning further into its new street-legal ES 700 and SM 700, the brand chose to feature a model from its G Enduro e-bike line. While startups and boutique brands may heavily rely on lifestyle and streetwear apparel, GASGAS’s direction requires a more significant stretch.


Overall, GASGAS is dedicated to offering high-quality gear that complements the adventure-seeking lifestyle of their riders. With their latest 2023 Casual and Functional Clothing Collections, they are proving to be a brand that cares about more than just their bikes. The new line of clothing reflects the brand’s commitment to fashion and comfort, without sacrificing functionality. Whether you’re hitting the trails or hanging out at home, GASGAS has got your back. Keep an eye out for their latest collection, which is set to hit stores soon!