Berlin. Since March, Aleksandar Kovacevic has been reinforcing the gamescom team of the game – Association of the German Games Industry and Koelnmesse – as Digital Marketing gamescom speaker. The position was created to further increase the digital reach of the world’s largest event for computer and video games, the game association announced in a current press release.
To this end, existing formats such as the online portal gamescom now and the large international opening show gamescom: Opening Night Live are to be expanded further and supplemented by additional modules. He will also take care of influencer relationships. Aleksandar Kovacevic previously worked as a content marketing manager at Peak Ace AG. At game he reports to Christian Baur, head of gamescom and events.
Christian Baur, Head of gamescom and Events des game:
“With Aleksandar we have been able to win a new colleague for the gamescom team who has the perfect profile: With his experience, he will be able to directly help us to further develop gamescom now, gamescom: Opening Night Live and our relationships with the influencers. Because with these projects, among other things, we want to significantly increase our international perception as the world’s largest games event and new products platform in this and the coming years. ”
Aleksandar Kovacevic, Speaker Digital Marketing gamescom des game:
“I am really looking forward to my new challenge in gamescom digital marketing. The opportunity to work with the game team and Koelnmesse on the further development of the digital reach of a global brand like gamescom is as challenging as it is exciting. “
About the game – Association of the German games industry
“We are the association of the German games industry. Our members are developers, publishers and many other players in the games industry such as eSports– Organizers, educational institutions and service providers. As co-organizer of gamescom, we are responsible for the world’s largest event for computer and video games. We are the central contact for media, politics and society and answer questions about market development, game culture and media literacy. Our mission is to make Germany the best location for games, ”the association writes about itself.
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