Gamemaker Electronic Arts has Sunday nights on Reddit have apologized for the ads posted in MMA game last week UFC 4 were placed. The ads are now removed.
The website Eurogamer first reported on Friday that people were complaining about ads in the game, which has been on the market for a month. It was an almost screen-sized ad for an Amazon series, which was pasted over a replay of a match.
According to EA, this is not the first time the company has placed ads in a UFC game. In the past, however, these were only placed in the menu. UFC 4 costs 60 euros in the shop.
The ire of fans turned out to be so great that EA is now withdrawing the ads. “It’s clear that the integration of ads into replays and across the screen is undesirable,” said EA.
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