The theme of this ANTEPRIMA SS24 spring and summer series is “GAME ON”. It celebrates everyone’s yearning for fun with colorful and brilliant designs, and revisits the simple fun of childhood games with us. Card games are an important source of inspiration for this spring and summer series. The four colors of playing cards can be interpreted as symbols representing different social categories and human strength. For example, the “Queen” card symbolizes “female self-empowerment”, and the brand starts from “love”. The core concept of departure is interpreted in the form of embroidery. In addition to being inspired by playing cards, the brand also reshaped the classic style of the 1960s to pay tribute to the Netflix series “The Queen’s Gambit”. The heroine Beth Harmon is a strong, independent person who is not afraid to take risks and pursue goals even in the face of adversity. The brand hopes This inspires and empowers women to have the courage and ambition to pursue their goals no matter what difficulties they face.
Similarly, bold and eye-catching patterns, “transparent” thin designs, and 3D neat tailoring all draw inspiration from game elements, making each item not only reshape the nostalgic style of the 1960s, but also become more futuristic. , showing unlimited imagination power and joy.
This season, we continue to use translucent and comfortable fabrics to create spring and summer looks. The transparent knitting technology that the brand is most proud of is intertwined with various texture materials such as embroidery, light chiffon, silky silk and other details to reflect light. It gives the series a new light, realizes the beauty of elegant and elegant simplicity, displays a unique and modern fashion silhouette, and allows modern women to exert their confidence and personality without reservation. At the same time, environmentally friendly plant dyes and recyclable fabrics are used to continue to promote the trend of sustainable fashion.
Fashion and art have always been inseparable. ANTEPRIMA specially invited the famous Japanese artist Kei Takemura to launch a series of joint works. Kei Takemura perfectly blended ancient and modern artistic techniques. Layers of whimsical embroidered see-through fabrics became the ANTEPRIMA 2024 Spring One of the key points of the summer series is to give these long-standing cards a refreshing look. The meticulous hand-embroidery shows their extraordinary skills. It debuted at the SS24 Milan Fashion Show, allowing everyone to explore the fusion of art and fashion. more possibilities.
Style: Nostalgic to the 1960s but still futuristic
Trump card and the inspiration for the Netflix series “The Queen’s Gambit”
Elegant classical style 3D cutting tailoring for summer shine
Pattern：Trump card pattern Kei Takemura collaborates with exclusive hand-embroidered pattern
Color：White with white tinted crayon gloss/shiny colors with high saturation brightness (yellow, green)
Material：Textured glossy fabric transparent and silk fabric transparent knitted plant, plant dyed fabric sustainable fabric thread code
