Recently the company Rockstar announced the release date of the debut trailer for one of the most anticipated games of recent years: Grand Theft Auto VI. The art chosen for the announcement featured a minimalist design and warm colors, and the tweet has already received hundreds of millions of views.
The widespread attention to Rockstar’s announcement did not go unnoticed, and other companies decided to take advantage of the wave of excitement. The style of the announcement has already been copied by the creators Halo Infinite, Call of Duty: Warzone, Overwatch, Fall Guys, Robloxcompany Atari and others.
Gaming companies have unexpectedly joined the city of Sao Paulo in Brazil, where the festival starts today Samba Day. And the idea worked: all the stylizations attracted attention and collected likes.
You can recall the “Yellow Screen” of Cyberpunk 2077, which became a meme after numerous announcements about the next transfer of the game and additions. Many industry figures began to use a background of this color for their announcements and even for advertising.
