Advertising for top smartphones has risked a lot in recent years. Brands insist on comparing their equipment with the competition and highlight their most positive points and where they stand out in a unique way.
With the Galaxy S21 Ultra, Samsung stood out in the market and now wants to maintain this unique position. For this, the Korean brand has returned to the load, with another batch of small ads. The victim, this time, is Apple, with its iPhone 12 Pro Max.
Apple is being targeted very assertively by its more direct competition. It is the target of the vast majority of advertising campaigns, where their products are compared with what the other brands offer to users.
The photo quality of the Galaxy S21 Ultra
This time is no different and Samsung decided to create ads for the Galaxy S21 Ultra, where the iPhone 12 Pro Max is the target to shoot. It all comes down to a direct comparison, without filters and without any changes to what is offered.
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In the first announcement Samsung shows how your smartphone is above what Apple offers. The details you can get in a photo, thanks to your camera's 108MP, contrast with what the 12MP iPhone 12 Pro Max achieves.
Stay ahead of the zoom that the iPhone 12 Pro Max offers
The comparison follows in the second ad, which keeps the same 15 seconds in length. With a slogan that emphasizes that “updating your phone should not be a downgrade”, you continue to bet on totally different points.
