Ligue 1 is selling quite well internationally.
“No one is a prophet in his own country,” the saying goes. As much as the French elite football championship struggles to sell at home, the outcome having only recently taken place and for financial contributions lower than those envisaged, Ligue 1 finds its audience abroad. At least broadcasters, particularly in the second most populated country in the world, which concentrates 18% of the world’s population according to INSEE.
Dubai company negotiates French football rights for India!
According to information from SportBusiness.comthe company Galaxy Racer, specialized in esports and digital media, would indeed be on the verge of acquiring the broadcasting rights of several major European championships for the Indian market.
The Dubai-based company is reportedly negotiating exclusive rights to Spain’s La Liga and France’s Ligue 1. Talks are also reportedly underway for Italy’s Serie A. The move would mark a significant shift in the leagues’ broadcast strategy in India, which has so far focused on traditional media.
Streaming is growing in the world’s second most populous country
Galaxy Racer is reportedly considering launching its own streaming platform (OTT) to exploit these rights. This approach is part of a growing trend in the Indian market, where streaming is gaining importance for sports broadcasting.
Founded in 2019, Galaxy Racer is a relatively new but growing player in the digital media sector. The company boasts over 500 million subscribers and 2.5 billion monthly views across its various businesses.
