An ode to the protection of birds. For her spring-summer 2025 ready-to-wear collection, Stella McCartney once again confirms her committed message, having established herself as a leading figure in ethical fashion. “Save what you love“, asserts the designer in her manifesto which borrows these words from Jonathan Franzen, ornithophile and author of the book The End of the End of the Earth. Through her silhouettes, Paul McCartney’s daughter wants to celebrate birds while highlighting their vulnerability in the midst of a climate emergency.
Backstage at the show, naturalness reigns, in line with the brand’s DNA. The house has always refused the use of leather, fur and skin of animal origin in favor of recycled, responsible and sustainable materials. With their fresh and luminous complexions combined with their natural hair, the models are certainly the bullies of this Paris Fashion Week. From makeup to hairstyle, there is no ostentation and no embellishment. The beauty treatments are clean down to the fingertips. The models’ hands are enhanced by the products Kure Marketbrand known for its composition varnishes “up to 90% bio-sourced“. This ecological formula is supplemented, among other things, by extracts of Bamboo and Vitamin E. This collaboration seems obvious for the two brands. Testifies Lucile David, marketing director of Kure Market : “The Stella McCartney’s philosophy on fashion showsis to take care of the models and their nails and therefore to apply something good for them.“
© Cynthia Lahoma
Manicure trend: we adopt long almond nails!
Sublimated hands and reinforced nails on the Stella McCartney fashion show
Lucile David underlines about Stella McCarntey’s departure intention: “It’s true that we are at the end of Fashion Week, nails models have been harmed because they have been made up, sometimes removed several times a day. So it feels good to have a nail polish that takes care of it.“Nail artists are creating beneficial manicures using the new range Remarquable Therapy Cosmetics of Kure Bazaar. “It is a hardening varnish which strengthens the nail, makes it stronger, healthier and repairs it if necessary.“, specifies the expert who adds: “It is not transparent, it is a beige nude which leaves a nice film“. The preparation is carried out down to the smallest detail: the nails are filed, polished and nourished. The manicure is finished with a thin layer of oleat: “In order to hydrate the cuticles and their contours, we also use Rose Infusion Organic Oil, the ancestral recipe of which concentrates 10 precious organic oils.“, indicates Lucile David. The key? Naturally magnified hands and dressed in a discreet, refined and elegant shade.
© Cynthia Lahoma
© Cynthia Lahoma
Photo credits: Bestimage
