Gailtal Journal – NLW Tourismus Marketing and Italian partners start the Interreg REGENERATE project

All cooperation partners – NLW Tourismus Marketing GmbH, the Consorzio di Promozione Turistica del Tarvisiano, di Sella Nevea e di Passo Pramollo, the Alta Badia tourism cooperation and Societa Societa Sochair Etifor SRL – are working together to find a new balance between economy and nature, tourists. flows and find stability for the residents. The project is currently in the first critical research stage. A comprehensive study will be conducted to identify the specific challenges and opportunities in the four sectors involved.

The project components include specific opinion surveys to capture the views and needs of the local population and tourists. The impact of tourism on the environment in the project area should also be analysed. This data will then be used to understand the impact of tourism in the project area and to develop targeted measures that take into account both community and environmental needs. Another key objective is to develop a communication strategy that promotes exchange between the various stakeholders. This includes involving local stakeholders, tourism associations and other organizations to work together on solutions that promote sustainable tourism in the area.

Future tourism in the Alps

“We must be aware of the need to develop an effective model for the management of our areas that not only preserves the value of the natural, social and cultural environment, but in the best case that is being regenerated,” said Markus Brandstätter from NLW Tourismus. Marketing GmbH. “As part of the project, the impact of tourism on the individual regions is being studied. Cross-border cooperation enables the exchange of the best practices and promote innovations that are both environmentally friendly and economically viable.”

Above all, the different benefits of cross-border cooperation should be emphasized within the framework of the Interreg REGENERATE project. This offers a number of opportunities that are valuable to the departments and the community. The partners share valuable experiences, resources and strategies to develop sustainable solutions for tourism in the Alps. This not only strengthens regional identity but also encourages the exchange of best practices. In addition, long-term relationships are built that make it possible to overcome challenges together and find innovative approaches for sustainable development.