Gaël Monfils becomes the new ambassador of the Californian brand Dockers.
Dockers® is happy to welcome Gaël Monfils as a new member of its #DockersCrew. This partnership is in line with the California Cool spirit of the brand, in perfect harmony with the simplicity and authenticity of the French tennis player. Hailing from California, Dockers® helped define a casual style that revolutionized the way people dress, both in and out of the workplace.
The Dockers® philosophy has always been to offer style, without sacrificing comfort, inspired by San Francisco where living well and dressing well are fundamental values. Wishing to extend this Californian lifestyle to new horizons, Dockers® searched the world for unique profiles who could embody this California Cool state of mind. This is the case of Gaël Monfils, who, throughout his career, has always been attentive to his style of dress but also to his way of being, always optimistic and radiant, which has allowed him to be adored by the public. French and more generally internationally.
“We are honored to work with Gaël. This announcement is the beginning of our collaboration off the court, in line with his return to the circuit. Gaël is an artist on the tennis court and a man full of energy off the court. Her legendary smile wonderfully underlines our state of mind: simplicity and authenticity. says Johann Bondu, Global Marketing Lead at Dockers®.
« The DockersCrew therefore continues to grow! We just came back from Indian Wells where we made our first pictures together. Matthias Dandois was also there. Our marketing activations will draw a lot from this positive energy around these two incredible athletes. ” Matthias Dandois, Dockers ambassador for a little over a year now and professional BMX athlete adds: “Even if I do BMX, I have always been a big fan of more “traditional” sports, and more particularly of tennis. . I am very happy with the arrival of Gaël in the DockersCrew. I had the chance to spend a few days with him in Indian Wells, and his serious, straightforward side fits perfectly with the other ambassadors and the image of Dockers. Welcome to the team, Gael! »
Dockers® will accompany Gaël Monfils outside the court, betting on an original style that is pleasant to wear. An ideal partner for this personality who is always on the move! “I’m super happy to join Dockers and really excited to develop many projects together. Our collaboration came naturally, and we got along very quickly because we share the same values: authenticity and simplicity! » rejoices Gaël Monfils. “ I love the “california cool” aspect of the brand: simple, versatile and easy to wear. The very classy but relaxed side at the same time. We already have a thousand ideas for having fun and creating outside the court! »
About Gael Monfils: Born on September 1, 1986 in Paris, Gaël Monfils was athletic from an early age and started playing tennis at the age of 4, at the La Courneuve club, in the Paris region. Very quickly, he distinguished himself in the discipline and began competitions. In 2002, he became French champion in the 15/16-year-old category and in 2004 won the title of junior world champion. He won eleven tournaments on the ATP circuit, including three ATP 500 in Washington in 2016 and in Rotterdam in 2019 and 2020. He also played 22 finals including three in Masters 1000 in Paris-Bercy in 2009 and 2010 and in Monte-Carlo in 2016. His best Grand Slam results are two semi-finals, played at Roland-Garros in 2008 and at the US Open in 2016. He reached 6th place in the world in November 2016. Member of the French team of the Davis Cup, he reached the final of this competition twice, in 2010 and 2014, losing the first against Serbia and the second against Switzerland. Recognized for his athletic qualities and for being one of the best defenders on the circuit, Gaël Monfils is also renowned for his creative and spectacular side. @iamgaelmonfils
About the Dockers® brand: The Dockers® brand has been the benchmark for chinos for 35 years. First introduced in 1986 in San Francisco, California, this American classic has always been at the heart of the casual movement, providing men with quality products for every occasion. Thoughtful innovations and meaningful details have always served a purpose, not a trend. Today, the Dockers® brand continues to be America’s favorite chinos and offers a wide range of apparel and accessories without compromising on quality – always superior comfort and versatile style. Dockers® Water
