VIENNA. Under the motto GROW – Goals, Results, Opportunities, Wins – the renowned Viennese online marketing agency otago organized the second otago summit. Experts and entrepreneurs met to discuss current developments in online marketing, exchange ideas and learn from each other. With around 200 participants and 20 speakers, the event offered a platform for intensive professional exchange and exciting ideas for the future.
Lukas Hetzendorfer, Head of Revenue Growth, opened the rich specialist conference with a warm welcome and a clear vision: “With our annual GROW summit, we have established a platform that strengthens companies on their digital path and provides them with important tools for their further growth This was followed by a day full of exciting lectures and lively discussions, which not only offered the participants valuable insights, but also practical solutions for the current and future challenges in digital marketing.
Online marketing in transition
Lectures on the topics of online marketing, e-commerce and artificial intelligence provided insights into relevant developments and trends. In his catchy lecture, Thomas Leskowsky from exvomo took stock and took stock
Looking at the challenges and opportunities of the next few years: “E-commerce is developing so dynamically that it is crucial to keep an overview and at the same time feel the enthusiasm for growth. Search company
“Today we are looking for digital ways to make purchase transactions more efficient.” He also highlighted upcoming legal changes that will be important for e-commerce professionals.
Online search behavior in times of artificial intelligence
Jenifer Branley from Aleph Holding spoke about the new era of online search and showed how artificial intelligence is revolutionizing search behavior. “Microsoft Advertising and the AI-powered Co-Pilot are changing that
“Online search is fundamental,” concludes Branley. She showed how these technologies make search strategies more effective and what new opportunities open up for marketers. “The GROW summit was the perfect opportunity to exchange ideas about growth impulses and find new inspiration in digital marketing,” says Branley, enthusiastic about the summit.
Legal stumbling blocks in marketing
Another important but often neglected topic could not be missing from this year’s Otago summit: the legal situation in marketing. The Viennese lawyer Jacqueline Luther-Bichler shed light on
In her presentation, among other things, where the legal limits are in advertising, whether legally compliant marketing is even possible and how collaboration with influencers works. “I am very pleased about the lively interest in the topic and even more pleased that I am a part of it this year
otago summits could be. “Together with the participants, I discussed the importance of legally compliant advertising and used numerous practical examples to illustrate which advertising measures should be avoided,” summed up
Luther-Bichler.
New ways in digital marketing
Also on stage was Jan Königstätter, Managing Director of otago, who emphasized the invaluable value of personal exchange in his keynote speech at the beginning of the specialist event. “Webinars and video calls can do that
simply cannot replace direct dialogue. The new summit location “Die HausWirtschaft” offered many opportunities for in-depth discussions and I think all participants were able to take a lot away from it.”
At the same time, he gave an outlook on the developments that will dominate the industry in the coming years: “Artificial intelligence will continue to keep us busy. Tracking is also becoming increasingly important, especially with regard to data protection-compliant solutions. And we can also expect a number of changes at Google that will shape digital marketing.”
After the exciting lectures, the lively networking with drinks and snacks offered the opportunity to expand your own network and gather new ideas for future projects. “The otago summit once again served as an important meeting point for the online marketing community, where knowledge was not only shared, but new partnerships were also formed,” concluded Markus Inzinger.
