As expected, the Moroccan furniture specialist has just opened a new showroom in Kenitra. This new showroom marks a step forward in the expansion of the Moroccan furniture chain, offering customers in the city of Kenitra and the surrounding area an immersive shopping experience. For Amine Benkirane, CEO and founder of KITEA, this new store embodies our vision of offering modern and accessible furniture solutions, while taking into account local specificities: “We are convinced that customers in Kenitra will appreciate the unique experience that this store offers… We are also delighted to continue expanding our presence across Morocco with the opening of this new store in Kenitra.”
For his part, Stéphane Joly, Chief Operating Officer of KITEA, the Kenitra store, with its 4,000 m² of commercial space, offers an enriched shopping experience thanks to an optimized layout of spaces and product universes. And to continue that although smaller in size compared to other “Géant” stores, this new point of sale offers a rigorous selection of best-sellers and products adapted to local demand, exhibiting approximately 60% of the brand’s collections: “The concept of this store is based on a refined and minimalist design, highlighting the products in an optimal way. The well-defined customer journey through the different furnishing universes for the home and professional spaces allows for pleasant and intuitive navigation. The black ceiling frames the warm atmospheres, offering a cozy and comfortable experience for visitors.”
As a reminder, KITEA Géant Kénitra employs 61 young people from the city, thus illustrating KITEA’s commitment to meeting the needs of its customers while contributing to the local economy. The cost of the investment mobilized for the realization of this project is around 60 MDH.
After Kenitra, KITEA plans to continue its strategic expansion with the upcoming opening of a store in Laayoune, thus strengthening its presence on the Moroccan market…
#Furnishings #MDH #KITEA #Géant #Kénitra
– 2024-09-09 10:09:15
