Hasbro is bringing back the iconic toy line, Furby, in celebration of its 25th anniversary. If you were a kid in the late 90s, you were likely familiar with Furbys, which were a sensation at the time. Similar to other popular toys like Pokémon, Power Rangers, and Barbie, Furbys have been around for almost 30 years. Despite their popularity, many people found them creepy.
After being shelved in 2018, Hasbro is now reintroducing Furbys with a new line set to launch in July. Priced at $70, these new Furbys will still speak Furbish, the language of their people, but will also have some interesting new features. One of these features is the ability to repeat back what has been said to them. They will also dance, play peaceful music, and say positive words to their owners. Hasbro has also addressed previous controversies surrounding Furbys, assuring customers that the new toy can be shut off and no longer connects to Wi-Fi.
According to Hasbro’s fashion and preschool VP, Kristin McKay, the company wanted the new Furby line to “give Gen Alpha everything they crave” while also tapping into the power of nostalgia associated with the toy. Overall, the new Furbys seem to be a regular kids toy in 2023, aligning with the expectations for a brand that is celebrating a significant milestone.
However, some of the features of the new Furbys, such as their music and empathy-related capabilities, as well as their release timing after the movie “M3GAN,” add a funny twist. While the redesigned Furbys are cuter, they still retain their big eyes, which have contributed to the toy’s creepy reputation. Although the absence of Wi-Fi connectivity is seen as a positive aspect, the ability for the new Furbys to communicate with each other raises comparisons to Blumhouse’s killer doll.
Hasbro’s new Furby line will be available for purchase online and in physical retailers starting on July 15, with a price tag of $70. Hopefully, after this date, there won’t be any reports of Furbys going on mini-rampages after dancing in hallways.
[via USA Today]
What new features have been added to the 2023 edition of Furby to enhance the play experience?
Get ready for a blast from the past, as Hasbro is bringing back the beloved Furby toy line to celebrate its 25th anniversary! If you grew up in the late 90s, chances are you are familiar with these cute but sometimes creepy creatures that took the world by storm. Just like other iconic toys of that era, such as Pokémon, Power Rangers, and Barbie, Furbys have stood the test of time and have been entertaining kids for nearly 30 years.
After a brief hiatus since 2018, Hasbro is reintroducing Furbys with an all-new line that is set to hit stores in July. These adorable creatures, priced at $70, will still communicate in their unique language called Furbish, but they also come with exciting new features. For instance, they can now repeat what you say to them, dance to cheerful tunes, and provide positive words to their owners. Hasbro has also taken feedback into account and ensured that the new Furbys can be easily switched off, putting an end to any concerns about staying connected to Wi-Fi.
According to Kristin McKay, Hasbro’s Vice President of Fashion and Preschool, the company aims to give the new Furby line a modern twist while evoking a sense of nostalgia for those who grew up with these lovable creatures. The 2023 edition of Furbys perfectly captures the essence of a contemporary kids’ toy, especially as the brand celebrates this significant milestone.
Interestingly, the new Furby line includes features like music and empathy-related capabilities, which offer a playful and witty twist. Additionally, the release timing coincides with the movie “M3GAN,” adding another layer of excitement to these furry characters. While the redesigned Furbys are undeniably cuter, they still retain their big eyes, which have always contributed to their slightly eerie reputation. However, the absence of Wi-Fi connectivity is seen as a positive aspect, although the ability for the new Furbys to communicate with each other does draw comparisons to Blumhouse’s creepy killer doll.
Starting from July 15th, Hasbro’s new Furby line will be available for purchase both online and in physical stores at a retail price of $70. Let’s hope that there won’t be any reports of mischievous Furbys going on mini-rampages after dancing through hallways once they hit the shelves. Get ready to relive the magic and embrace the nostalgia as Furbys make their highly-anticipated comeback!
