The woman in the commercial has serious understanding problems.
In the two new commercials by hearing aid retailer Geers, the protagonists hear announcements, like those at the train station, in the absolutely wrong context. The funny melange of meanings is intended to encourage viewers to take a free hearing test if they experience similar problems.
In the new online campaign, the hearing aid retailer draws attention to the fact that people are unconsciously aware of the onset of hearing loss
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