For the first time in two years, the Swiss Holiday Day took place in physical form in mid-April with 1,200 participants. This event brought the Swiss tourism industry together in Arosa.
FS Parker & Sally conceived and designed the executive’s main show and its on-screen content. Information, stories and key messages were conveyed via visuals and lots of storytelling. In addition to Federal Councilor Alain Berset, ST Ambassador Roger Federer was also a live guest via video call to discuss the new commercial with Anne Hathaway. 
“Switzerland Tourism’s management has taken the time it takes to sharpen its stories and content to do justice to the industry’s most important event,” said Hannes Sigrist-Thompson, Executive Creative Director of FS Parker. 
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