“I am the brand, people want to see me”: Cheyne Hofer from Zuchwil reaches an audience of millions with his haircuts on Tiktok
The 26-year-old hairstylist is just taking off on social media. Customers even come to him in Zuchwil from Germany. In an interview, Hofer explains his recipe for success and how he deals with the pressure of constantly having to produce new content for the algorithm.
He reaches an audience of millions with his Tiktok videos: 26-year-old Cheyne Hofer in the Kubis Hair Gallery hairdressing salon in Zuchwil.
Image: Hanspeter Bärtschi
“Yo bro, what are we doing?” The videos on Cheyne Hofer’s Tiktok channel begin with this short sentence. Under his pseudonym “wizdomblendz”, he publishes a 30-second video there almost every day in which he cuts his hair. The special thing about it: Almost all of them go viral. Some of them show crazy hairstyles with names like “Edgar”, “Low Taper” or “Burst Fade”.
2023-08-12 03:13:01
#Tiktok #Zuchwil #cutting #hair #millions #clicks
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