The aquarium in Bergen will not change its name to O anyway. Not yet.
Just updated
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The news that one of Norway’s major tourist attractions, the Aquarium in Bergen, will change its name to O has created big headlines and a lot of anger.
Yes, you read that right. O….
Yesterday, people from Bergen did not know whether to laugh or cry, newspaper commentators tore their hair and sharpened their pencils.
O?M.G! wrote BT commentator Jens Kihl. Of the 3,500 proposals that came in, everything would have been better, he thought about the name change. If one thought the new names Oslo Met and Vy were bad, the name of the new aquarium is a definite O-point, he wrote.
–Eight jury members, including Liberal Party leader Guri Melby and advertising man Ingebrigt Steen Jensen were involved in choosing the name from 3,500 submitted proposals.
Steen Jensen was interviewed by Aftenposten and thought they could not have chosen a better name.
– When Tine changed her name from Norske Meieriers Salgssentral, it was hardly thought that there would be milk in the store. We saw the same thing when the Vy name was launched. It almost seemed to people that the trains would never go again, Steen Jensen said.
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Not completely misunderstood
But now it turns out to be a kind of misunderstanding. The aquarium in Bergen, which has been a tourist attraction since 1960, will not change its name. Not yet.
– It is the new World Ocean Center to be built on the Dock that has been named O. O for oxygen, the origin, the experiences, the discoveries, the origins, the optimism and us, says CEO Aslak Sverdrup to VG.
On Thursday night, he was busy clearing up the misunderstanding in TV and radio broadcasts.
– The aquarium in Bergen will be located at Nordnes for several more years. It is only in five years’ time, when the new World Ocean Center O is completed on the Dock, that the aquarium will be integrated and become part of a world-leading knowledge and dissemination center for the sea, he explains.
– So the aquarium needs to change its name?
– No, it must be integrated. We considered keeping the name, but it would not be adequate for what we will now create for the future. This new center will be something completely new, something much more.
– To be completely sure, and avoid more misunderstandings: When we take the children on holiday to Bergen in five years, we are not going to the Aquarium, but to O?
The aquarium manager, who will also be the O-manager, nods in the affirmative.
– That is right.
–«Trur F is available. Gi F. »
We have also asked some people from Bergen what they think about the name O.
Author Frode Grytten is a little surprised, and writes in an SMS to VG:
“O is the letter number 15 in the alphabet, quite modest and moderate to be from Bergen. They should have been much further ahead in the shoes, as it is called in our days, they could have gone for K or L! Even M had ours better! They could have called it Mmmm, for example. And what’s wrong with F? It had a good name: F. Trur F is available. Gi F. And if it is now going to be so unbelievable, sensationally good the new aquarium, then they could get the gold home in Bergen by calling it: A. A for the Aquarium. (They can buy the idea by flipping me 150,000.) »
–Coffee businessman and former mayor Herman Friele does not understand why one should “get creative away” and into the shadows “, while author Thomas Espedal replies that he does not mean anything about anything anymore.
–Former mayor Trude Drevland has no comment on that right now and the rapper Marcus Kabelo Møll Mosele, known under the artist name Kamelen, just says:
“What?”
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