“By scrolling Troye Sivan [et d’autres célébrités], Miu Miu associates the singer’s hip and youthful image with her own image. It thus gains visibility because it establishes or maintains its power of attraction among millennial consumers, fans, followers and people sensitive to the values it symbolizes,” Jamil Jean-Marc Dakhlia, Professor, explained to me a few days later. in Information and Communication Sciences at Sorbonne Nouvelle University. The researcher whose work explores the relationship between fashion and celebrities reminds me that a few years ago “calling on such personalities would have been considered a downgrade, a downgrade [pour les grandes marques du secteur]” especially on the catwalks, until now reserved only for professional models. “The Miu Miu house has always been and still is interested in ‘upcoming talents’”, the Milanese brand nevertheless pointed out to me.
From singer to model, there are only a few steps
For our researcher, this hierarchical order has in fact given way in the face of the “economic realism” which most luxury houses now demonstrate. “By adapting to contemporary developments in visibility regimes, they naturally move towards the categories of celebrities who are most popular in each era,” continues Jamil Jean-Marc Dakhlia. And to conclude: “It’s a win-win in terms of glamour.” But these “celetoids”, as the academic calls them in reference to these celebrities who have replaced the Hollywood stars of yesteryear and who are chosen to attend (or walk) in a fashion show, are not always “minute stars”.
Beyond the certain economic contribution, the increased notoriety and the premium image that these appearances bring, they also make it possible to reveal a hitherto unknown or little explored facet of the star in question. By showing for Miu Miu, Troye Sivan took a higher step in terms of image, perhaps primordial, which inaugurated for me nothing more and nothing less his status as a fashion icon. Because from singer to model, there were only a few steps left that the star had not yet taken.
Troye Sivan’s recent looks are by stylist Marc Forne
“Troye Sivan is the epitome of a star every brand can work with”
Marc Forne, stylist
If since last year at least, Troye Sivan has become the new it boy Fashion Weeks, particularly in Paris, everything accelerated a few months ago thanks to a particular meeting. That of the singer with the stylist Marc Forne: “For me, Troye is the typical example of the star with whom [toutes les marques] can work. All looks and all fashions suit him, and he manages to appropriate and defend all styles in his own way,” revealed to me the man who met the star of South African origin during the last Cannes Film Festival. . Last September alone, we saw the boy with angelic features at Loewe, Rabanne or even during an event for Saint Laurent perfumes, dressed by Marc Forne.
“With everything he does, Troye Sivan is already a model in his daily life […] : it’s an octopus with 8 arms because it is capable of doing everything at the same time”. Sivan’s relationship with fashion also took on a new dimension after the release last summer of the music video for “Rush,” one of the hits from his upcoming new album. Directed by Gordon von Steiner in Berlin, the video features the boy in various ultra-fashionable looks, designed by stylist Larissa Bechtold, who trained as a costume designer. In total, 165 looks were imagined for the clip.
2023-10-12 20:19:44
#Troye #Sivan #icon #fashion
