From Rennes to Paris, by means of New York and Arabia: his creations deceive the world

“There, I’ll make a mosaic wall. Subsequent week, I might be holding a pottery course. Afterwards, we depart close to Beziers to regroup the bar. It takes a month and a half to convey her again close to Malestroit in Morbihan. » At 55, Pascale Nivet-Bernetière just isn’t stopping. The Rennaise continues the reason at a quick tempo. One thought drives the opposite. One creation replaces one other. She recounts and relives with ardour the successes and failures of her life as an entrepreneurial artist.

All of it begins with a fast exit from Jean-Macé highschool in Rennes. “I used to be nonetheless managing the work with out having my maccalaureate… Bachelor of plastic arts,” laughed Pascale Nivet-Bernetière. So, I began drawing and portray ships. » In 2003, along with Fabrice, her future husband, they launched La Marelle. She designs distinctive items. She has the expertise, he has the enterprise sense.

Parisian commerce honest Maison et Objet opens doorways to round ten shops in France. The catalog is rising: jewellery, glass jars, mugs, ornamental baggage, umbrellas with tangy and magical photos… It’s their golden age. The small Rennes model is distributed in 2,000 gross sales factors, 40% of that are exported. Nevertheless, over time, consumption has decreased. Investments and salaries are too excessive. The components will come. In January 2015, the model closed its doorways. “I began doing embroidery, it calmed me down,” Pascale sighed. “Artwork relieves me, guides me. I made eyebrow shaper brooches that I posted on Instagram. » After which once more, there may be the shock. His new creations are promoting like hotcakes.

Bought on the Hôtel du Crillon in Paris

The couple begins over. He created the model Céleste Mogador, referring to an orphan from the nineteenth century who grew to become a countess, a novelist and an engineer on the can of France. Right this moment, the high fashion brooches – depend between € 95 and € 250 – from this loud mouth, a bit of punk, are offered on the Web. They may also discover their place in Paris at Crillon, at Bon marche, at la Samaritaine, in Good, at Negresco… but in addition overseas, particularly in the USA.

“Embroidery might look easy however it’s a must to construct reduction, sew threads with delicate shade nuances to present depth. Add rhinestones, silk, sequins… » Making a badge takes as much as 5 days of labor. So, this mom of three makes prototypes. Essentially the most profitable ones are then made by skilled trappers in India and Madagascar.

The standard of their creation, originality and sweetness are attracting the curiosity of main international manufacturers. A lot in order that some use them to advertise their very own merchandise… All with out the slightest permission. That is the case of Atelier Cologne. The model makes use of Céleste Mogador badges to advertise their perfumes. Pascale Nivet-Bernetière takes Atelier Cologne, which has since been purchased by the L’Oréal group, to a Paris court docket for copyright infringement. On the finish of September 2023, L’Oréal was ordered to pay €100,000 to him for unauthorized publication. On the similar time, two different manufacturers had been accredited for a similar causes.

Sensible and baroque

Quirky and fanciful, Pascale is a full of life soul who does not permit herself to be spoiled. “She is at all times indignant at this unfair world,” mentioned Fabrice, her husband. Perhaps as a result of she was born in Carhaix? Create peace of thoughts… Suppose peace of thoughts. And that is good. As a result of Pascale has gold in her fingers. Previously few months, she has excelled in pottery.

Within the type that’s each fanciful and baroque that characterizes her, she makes boats. She carves lush flowers that invade the house. The colourful colours of his work are enhanced with gold leaf turning them into true artistic endeavors. After which once more, for a number of hundred and even hundreds of euros, his vases are exported to… the Center East.