The most active companies and organizations are already preparing for the post-pandemic. To meet the many challenges ahead, their teams will benefit from expanding their skills and enhancing their expertise in digital strategies, social media, HR marketing, social impact and content marketing.
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Arnaud Granata, President, Infopresse Training
DONALD ROBITAILLE, OSA IMAGES
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To equip Quebec professionals, the Infopresse Training team is launching five certifications addressing these subjects, all within a 28-hour learning path.
This guided trip to the heart of best practices is offered by active and recognized experts in their field. Each registered participant benefits from concrete lessons, case studies, examples and applicable exercises.
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“These certifications pay off in a short time. They raise the level of skills and generate new growth opportunities, points out Arnaud Granata, president of Infopresse Training. Each person leaves inspired, ready to do better, faster. “
Discover the 5 Infopresse Training certification programs
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Jean-Sébastien Giroux, Vice-President, Substance
DONALD ROBITAILLE, OSA IMAGES
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Social media
Social media are becoming more complex and outreach tools are multiplying. This new reality therefore requires essential knowledge in order to maximize approaches and investments.
At the end of this certification developed with the social media experts at Substance, managers will apply better strategies for social media. They will be able to better understand the users, identify the issues, define the content and supervise the teams involved in their marketing deployment.
“Social media occupy an increasing place in the daily life of consumers. This certification allows you to stay abreast of trends by mastering platforms and formats. “
– Trainer Jean-Sébastien Giroux, Vice-President, Substance
Discover the full social media certification program
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Elizabeth Henry, Vice-President, Adviso
DONALD ROBITAILLE, OSA IMAGES
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Digital strategy
Over the next few years, mastering effective digital strategies will be crucial to developing, integrating and commercializing solutions that are both profitable and sustainable.
Thanks to this certification developed with Adviso’s digital experts, managers will be able to better understand, guide and optimize their investments. Equipped to deploy a more robust digital strategy, they will be able to better guide the work of their teams.
“The past year shows how much marketing and business demand digital input. In fact, the growth of organizations and professional success depend on it. ”
– Trainer Elizabeth Henry, Vice-President, Adviso
Discover the complete digital strategy certification program
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Marie-Claude Trudeau, Vice-President, Strategy and Creativity, Sept24
DONALD ROBITAILLE, OSA IMAGES
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HR marketing and employer brand
This certification program in HR marketing and employer branding, set up in particular in partnership with experts from the sept24 and lg2 agencies, equips managers who aspire to implement strategies combining marketing and human resources.
Candidate path, employee experience, positioning, commitment, collaboration: participants will have new tools enabling them to manage the talent shortage and respond to the challenges related to human resources (HR) in their organization.
“We don’t offer a cut and paste that applies to all organizations, but rather guidelines, tools and inspiration. “
– Trainer Marie-Claude Trudeau, Vice-President, Strategy and Creativity, Sept24
“The employer brand provides the guidelines for communicating and providing a distinctive candidate and employee experience. “
– The trainer Sophie-Annick, vice-president, Strategy, lg2
Discover the complete certification program in HR marketing and employer branding
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Mickaël Carlier, president, Novae
DONALD ROBITAILLE, OSA IMAGES
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Social impact strategy
At a time when companies are looking to transform their business model and take concrete action, this certification promotes the establishment of social and environmental impact in the organizational culture.
At the end of this course – developed in partnership with Novae and several industry experts – managers will be equipped to participate in the creation, implementation and outreach of approaches integrating social impact into the whole. spheres of their organization.
“Whether it is to mobilize employees or to stimulate innovation, the societal impact is essential. This certification is an opportunity to take advantage of essential strategic levers. “
– Trainer Mickaël Carlier, president, Novae
Discover the complete certification program in social impact strategy
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Alexandre Gravel, Co-President, Toast Studio
DONALD ROBITAILLE, OSA IMAGES
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Content Marketing
Content marketing encourages the creation of lasting relationships through strategies designed and deployed across multiple platforms (social, digital, television and / or print).
By obtaining this certification, developed in partnership with content experts from Toast Studio, participants will benefit from a structured approach and a “360 vision” to build a powerful and measurable content strategy. Each of the seven modules is punctuated by concrete workshops, in relation to the reality and the challenges of the participants.
“Successful advertisers no longer just promote their products and services. They deliver valuable content to their audience. And this is where a thoughtful and documented content strategy is essential. “
– Trainer Alexandre Gravel, co-president, Toast Studio
Explore the full content marketing certification program
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Infopresse training
Online, in the classroom and in the workplace, Infopresse offers more than 300 professional training and certifications.
Offered throughout Quebec, they cover five key sectors of the recovery:
× Digital and social media
× Communications and Marketing
× Innovation and business strategy
× Management and leadership
× Architecture and design
Since 2011, thousands of professionals have taken advantage of new knowledge to better communicate, optimize their strategies and manage their talents.
“By reconciling the expertise of our trainers and the participants’ willingness to learn, we are the privileged partner of successful organizations,” concludes Arnaud Granata.
Discover the Infopresse training catalog
Each program includes several modules, is recognized by the 1% law and ends with a certification exam. Several programs are eligible for grants.
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