:format(jpg):quality(99):watermark(f.elconfidencial.com/file/0f2/6d9/13e/0f26d913e1b27ca111e62b656aa354da.png,0,275,1)/f.elconfidencial.com/original/f6c/2ed/45b/f6c2ed45b6f9b45b928d563b9f02359c.jpg "From Reality Stars to Fashion Icons: How Kanye West Transformed the Kardashian-Jenner Image")
AK, meaning ‘before Kanye’, try to unite las Kardashian with fashion in the same sentence was close to being punished by law. The queens of tight dresses of tiny dimensions were closer in the popular imagination to the characters of a reality show whose plot consists of finding a partner on a remote island than to being style references. Everything changed, as much as it pains us to say it, when the rapper came into play. His fashionista contact book included names like Anna Wintour and Virgil Abloh, and when he started dating Kim Kardashian, he did not hesitate to empty out her closet with a stylist to give a radical change to her style.
“Every day I feel honored that designers are willing to work with me. There was a time when they didn’t want to do it. Thanks to Zac Posen, who dressed me and took me to my first CFDA awardsand so many incredible designers like Riccardo Tisci and Olivier Rousteing, who really believed in me. Although the truth is that it was probably Kanye who convinced them by calling them… Thank you, Kanye, for showing me what the world of fashion really is, I fell in love with that universe and the work of those who occupy it. This is like a dream: I get to wear these amazing clothes, try new things, and take risks. “I feel very honored,” Kim said in the speech with which she accepted the award for style icon of the year at the People’s Choice Awards 2021. Whoever was once ignored by the brands (and by the directors of fashion magazines, since until not so long ago Wintour despised her) currently receives hundreds of gifts from the big brands, which are fighting to make actions with her .
Kim Kardashian x Dolce & Gabbana.
Dolce & Gabbana has been one of the last fashion houses to trust not only in its image, but in its taste, as it is not only the muse and face of the new advertising campaign for the spring-summer 2023 collection, but also the The designs were created through the unique reinterpretation of D&G’s 1990s-2000s archives, which include legendary garments that have inspired Kim many times throughout her life.
Kim Kardashian x Jacobs.
But the definitive bombshell has come from the hand of Marc Jacobs, who has turned the creator of Skims in the image of the brand’s autumn campaign, photographed by Tyrone Lebon and with Alastair McKimm orchestrating the styling. Why is it important that Jacobs chose Kim precisely for this campaign? Because the accessories that appear in it are the brand’s bestsellers; That is to say, the designer wanted to strengthen sales even more by betting on one of the people whose image the brands revalue the most, making sales take off and, of course, becoming news. In fact, one of the bags she promotes is around 300 euros, making it a sweet treat for those who want to have something that she has in her closet and that, as if that were not enough, has a logo, something key in the exercise of consumerist metonymy that moves in so many fashionable occasions.
The American brand has never been one of his favorites (when he recently opted for it it was by wearing a look from the collection Fendi X Marc Jacobs Resort 2023, so the link was Fendi and her friendship with its creative director, not with Jacobs), but she has decided that, although it is not in Kim’s aesthetic imagination, in fashion coherence (apparently) is overrated.
Kylie Jenner x Dolce & Gabbana.
With this campaign it is clear that Kim Kardashian is already one of the big names in fashion who has even walked in the Paris Haute Couture Week, although she is closely followed Kylie Jenner. The youngest of the sisters was chosen by Dolce & Gabbana as the image of its sunglasses collection by the Italian brand, which was in charge of sponsoring Kourtney Kardashian’s wedding. This is another proof that the Jenners and the Kardashians do not care about coherence, but about money and fame in fashion, since in 2018 the Diet Prada account highlighted that Stefano Gabbana commented on the networks that they are “the shadiest family of the world”. We don’t know if they forgive, but, of course, what they do do is bill.
Kylie Jenner x Acne Studios.
Jenner is not only one of the favorite guests of the big brands, as was clear when she occupied the front row of the Schiaparelli haute couture show in which she wore an asymmetrical dress with infinite stretch velvet draping that featured a resin head. handmade on the sleeve in the shape of a lion, but now it is also contracted by much more underground brands that are the favorites of those who really know about fashion. It is the case of Acne Studioa brand that, by the way, her close friend Rosalía loves and has chosen her to pose in front of Carlijn Jacobs’ lens as the protagonist of the brand’s denim collection.
Although criticism has not been long in coming on the networks, the impact of the campaign has shown that the choice of the model has been perfect to achieve visibility never achieved until now. No matter how much you hate them or love them (they rarely leave people indifferent), it is undeniable that the Kardashians and Jenners are now fashion icons that not only influence with their style, but have become the secret weapon of brands to enjoy immense visibility and sell in style.
AK, meaning ‘before Kanye’, try to unite las Kardashian with fashion in the same sentence was close to being punished by law. The queens of tight dresses of tiny dimensions were closer in the popular imagination to the characters of a reality show whose plot consists of finding a partner on a remote island than to being style references. Everything changed, as much as it pains us to say it, when the rapper came into play. His fashionista contact book included names like Anna Wintour and Virgil Abloh, and when he started dating Kim Kardashian, he did not hesitate to empty out her closet with a stylist to give a radical change to her style.
2023-09-09 03:13:04
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