Remember Research, together with kstat, a leading research institute in Korea, has published a card news report covering a variety of topics.
Take a look at people’s perceptions and trends about trendy topics and social issues.
Dear members, do you often watch movies?
recent The number of people using OTT services is increasingAccordingly, it seems that many people can easily enjoy movies and video content not only in movie theaters but also at home.
Through this week’s card news changes in movie consumptionLet’s take a look at it!
75% of people watch movies more than once a monthand among them 24% of people watch movies more than 3 times a weekThese days, modern people are very close to movie content.
Rather than having to visit a movie theater in person, Prefer to watch movies through OTT platforms that are easily and quickly accessibleAnd especially time is precious. Office workers have a higher preference for watching OTT.
*What method do you prefer when watching movies? Among all respondents, 49% preferred OTT platforms, and 64% of office workers preferred them.
To see a movie at a movie theater, you need to purchase a ticket. 9 out of 10 people perceive movie theater tickets to be expensive.
*What do you think about the current movie theater ticket prices? Expensive 91% response
then reasonable priceHow much is it? It is about 9,000 won, about 70% of the current ticket price.appeared.
*What do you think is an appropriate movie theater ticket price?
*50% responded less than 10,000 won, 47% responded less than 10,000 won to 15,000 won
In the movie various genresThere is.
According to this survey My favorite genre is actionThis was followed by science fiction/fantasy, drama, comedy, etc.
*What is your favorite movie genre? Action 27%, SF/Fantasy 18%
Among the various elements of a movie, the most important criterion when choosing a movie to watch is said to be ‘plot.’
*What factors do you consider important when choosing a movie? 60% responded about the plot, 18% about the actors.
So why do people watch movies?
Everyone’s purpose for watching a movie is different, but For experience and vicarious satisfaction in new stories It turns out that many people choose movies.
*What is the purpose of watching movies? Experience seeing and hearing new stories 38% responded
These days, when there are many cultural activities to enjoy, the biggest competitor in the film industry is Similar video contentno see.
Other reading, sports, watching performances, etc.It is also one of people’s options.
*What cultural activities do you enjoy instead of movies? 21% responded to video content (drama, entertainment), 19% to listening to music, and 15% to watching and watching sports.
Even though the way we enjoy movies has changed, the joys and sorrows that movies give us still seem to remain the same.
How about watching a movie this weekend?
Remember Research conducts various awareness surveys on social topics every month.
Access the Remember app and let us know your opinions!
*The survey was conducted on 1,620 men and women aged 19 and older nationwide.
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