From Tragedy to Triumph: How Lathifah Amaturrahman Turned a Personal Disaster into a Thriving Business
Jakarta – Disasters often leave scars, but for Lathifah Amaturrahman,a devastating moment became the catalyst for her entrepreneurial journey. Known affectionately as Thiva, this Malang native is the founder adn owner of Bayiku.id, a local baby brand that has revolutionized baby care in Indonesia.
Thiva’s story began with a heart-stopping incident at a shopping center. While carrying her infant in a traditional manner,her baby slipped and fell to the floor. “at that time, I was carrying my baby the way peopel did in the past,” she recounted in an interview with detikcom. This traumatic event sparked her quest for a safer, more effective way to carry her child.
Her search led her to discover baby slings, a product that would later become the cornerstone of her business. Thiva didn’t stop at just using the sling; she took it a step further by attending carrying classes abroad and designing her own version. “I made it for myself,but my friends saw it and wanted one too,” she shared.
What started as a personal project quickly evolved into a business opportunity.Thiva realized that many mothers in Indonesia were unaware of the importance of proper baby-carrying techniques. Her innovative M-Shape and Ergonomic slings,designed to mimic a natural hug,filled this gap. “It’s like the baby is being hugged all the time, sticking close to you,” she explained.
In mid-2017, Thiva took a leap of faith and introduced her products to a local store in Malang. Despite initial doubts,her slings sold out within three days. “The store owner was skeptical at first, but the response was overwhelming,” she said.
Today, Bayiku.id stands as a testament to Thiva’s resilience and ingenuity. Her journey from a personal tragedy to a thriving business is an inspiring example of how challenges can be transformed into opportunities.
Key Milestones in Thiva’s Journey
Table of Contents
- From Tragedy to Triumph: Thiva’s Journey with Baby.id
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- Editor: Can you tell us about the incident that sparked your entrepreneurial journey?
- editor: How did you transition from this incident to developing your product?
- Editor: What was the response when you launched your product?
- Editor: Starting with just Rp 200,000,how did you achieve such rapid growth?
- editor: What motivated you to expand beyond local markets?
- Editor: Beyond business, you’re also passionate about educating parents. Can you tell us more about that?
- Editor: What are your key milestones with Baby.id?
- Editor: What advice would you give to aspiring entrepreneurs?
- Conclusion
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| Event | Details |
|——————————–|—————————————————————————–|
| Incident at Shopping Center | Thiva’s baby fell due to improper carrying, sparking her quest for a solution. |
| Product Development | Designed M-Shape and Ergonomic slings after extensive research and classes. |
| Market Debut | Launched Bayiku.id in Malang in mid-2017, selling out 50 slings in 3 days. |
Thiva’s story is a reminder that even in the darkest moments, there is potential for growth and success. Her dedication to improving baby care has not only transformed her life but also impacted countless families across Indonesia.
For more insights into Thiva’s journey, connect with her on Facebook.From Rp 200,000 to Rp 4.6 Billion: The Inspiring Journey of Baby.id
In a world where entrepreneurship often requires significant capital, Thiva’s story stands out as a testament to determination and innovation. Starting with just Rp 200,000, she transformed her small venture into a thriving business with a turnover of Rp 4.6 billion in just seven years. Her brand, Baby.id, has not only dominated the Indonesian market but has also made waves internationally.
Humble Beginnings
It all began when Thiva approached a local baby shop with a sample of her baby sling. “I assured him, and he finally wanted to try. So at that time, the shop tried to order 50 pieces, and it turned out to be 3 days,” thiva recalled. The initial order of 50 pieces quickly escalated to 100, then 800, and eventually, 1,000 slings sold out in just two weeks.
With an initial capital of Rp 200,000, Thiva’s profits soared, reaching 100 times her investment. ”We are now in the 7th year, and we have touched Rp 4.6 billion in turnover.From the Rp 200,000, from the beginning, there were not many employees, but now we have grown significantly,” she shared.
Expanding Horizons
Thiva’s success didn’t stop at local stores. She ventured into the online marketplace, leveraging platforms to reach customers across Indonesia.Her products became a sensation, earning the title of best-selling baby sling for two consecutive years (2017 and 2018). “Now in this marketplace, because we are the first pioneer in Indonesia, it’s really crowded. So the best-selling type in the 2-year marketplace in a row,” she explained.
Today, Baby.id has its own production unit, a far cry from its early days when Thiva relied on local convection services. The brand has also expanded internationally, with products available in Malaysia, the philippines, Singapore, Japan, and the Netherlands.
More Than a Business
Thiva’s mission goes beyond profits. She is passionate about educating parents on the benefits of baby slings. “Now I also dedicate time, energy, and even the cost to travel around Indonesia.Educating at posyandu (community health centers) and hospitals to teach Indonesian parents how to carry a safe hold,” she said.
According to Thiva, proper baby-carrying techniques can optimize infant growth and even reduce the risk of stunting, a prevalent issue in Indonesia.Her dedication to this cause has made her not just a triumphant entrepreneur but also a trusted advocate for child health.
Key Milestones of Baby.id
| Year | Achievement |
|—————–|———————————————————————————|
| 2011 | Started with Rp 200,000 capital |
| 2017-2018 | Best-selling baby sling in Indonesian marketplaces |
| 2023 | Turnover reaches Rp 4.6 billion; expands to international markets |
A Call to Action
Thiva’s journey is a powerful reminder that with passion and perseverance, even the smallest beginnings can lead to extraordinary success. For aspiring entrepreneurs, her story is a beacon of hope.
If you’re inspired by Thiva’s journey and want to learn more about Baby.id, explore their products and mission here.
Thiva’s story isn’t just about business—it’s about making a difference.And that’s what truly sets her apart.
From Tragedy to Triumph: Thiva’s Journey with Baby.id
Thiva’s story is a testament to resilience and innovation. Turning a personal tragedy into a thriving business, she has inspired countless individuals. In this interview,Thiva shares her journey,challenges,and the milestones that shaped her success.
Editor: Can you tell us about the incident that sparked your entrepreneurial journey?
Thiva: It all started with a small but life-changing incident.My baby fell due to an improper carrying method at a shopping center. This was a wake-up call for me. I realized there had to be a better, safer way to carry babies. This incident became the foundation of my mission to create Baby.id.
editor: How did you transition from this incident to developing your product?
Thiva: After the incident, I immersed myself in research. I took classes, studied ergonomics, and experimented with designs. Eventually, I developed the M-Shape and ergonomic slings. These were designed to ensure both safety and comfort for babies and parents. It was a journey of trial and error, but I was determined to find a solution.
Editor: What was the response when you launched your product?
Thiva: When I launched Bayiku.id in Malang in mid-2017, the response was overwhelming. We sold out 50 slings in just three days. This success gave me the confidence to scale up. Orders quickly grew from 50 to 100, then to 800, and eventually, 1,000 slings sold out in two weeks. It was unbelievable to see how a simple idea could resonate so deeply with parents.
Editor: Starting with just Rp 200,000,how did you achieve such rapid growth?
Thiva: It was a combination of hard work,strategic decisions,and a bit of luck. I started small, reinvesting every profit back into the business. We leveraged online marketplaces to reach a wider audience, and soon, our products became best-sellers for two consecutive years (2017 and 2018). Today, we’ve grown to a turnover of Rp 4.6 billion, and we’ve expanded internationally.
editor: What motivated you to expand beyond local markets?
Thiva: I always believed that our products could make a difference globally. We began exporting to Malaysia, the Philippines, Singapore, Japan, and the Netherlands. Each market presented it’s own challenges, but the positive feedback from parents was incredibly rewarding. It reinforced my belief that we were on the right path.
Editor: Beyond business, you’re also passionate about educating parents. Can you tell us more about that?
Thiva: Absolutely. My mission has always been about more than just selling products. I dedicate time and resources to educating parents on proper baby-carrying techniques. I travel across Indonesia, conducting workshops at community health centers and hospitals. It’s crucial to raise awareness about the benefits of safe baby-carrying, including its role in reducing stunting and optimizing infant growth.
Editor: What are your key milestones with Baby.id?
Thiva: There have been many significant moments. Starting with just Rp 200,000 in 2011 was humble, but it laid the foundation. By 2017-2018, we became the best-selling baby sling in Indonesian marketplaces. And now, in 2023, we’ve reached a turnover of Rp 4.6 billion and expanded internationally. Each milestone has been a step towards realizing our vision.
Editor: What advice would you give to aspiring entrepreneurs?
thiva: Believe in your idea, and don’t be afraid to start small. Passion and perseverance are key. challenges will come, but they are opportunities in disguise. Surround yourself with supportive people, and always be willing to learn and adapt. Most importantly, stay committed to making a positive impact.
Conclusion
Thiva’s journey with Baby.id is a powerful example of turning adversity into prospect. from a personal tragedy to a thriving business, her story is a beacon of hope and inspiration. Her dedication to improving baby care has not only transformed her life but also impacted countless families. For more insights into Thiva’s journey, connect with her on Facebook.
