If his name means nothing to you, his face and his famous gesture are probably familiar to you. Salt Bae gained popularity on social networks by sprinkling his dishes with sel while sliding the grains down his forearm. After posting a video showing off his many talents, the Turkish butcher quickly became a even on the Web.
Nusret Gökçe, his real name, is today the owner of a chain of restaurants specializing in the cuisine of the meat, and more particularly red meat steaks. A business that works well, since it already has more than one twenty restaurants around the world. The man was also able to receive big names at his table.
Salt Bae, from Instagram phenomenon to resounding success
Among his guests? Leonardo DiCaprioRihanna, Ben Affleck, DrakeMichael Phelps… and many footballers! Lionel MessiThibaut Courtois, NeymarManuel Neuer, Kylian Mbappe, Karim Benzema have become trophies that Salt Bae proudly displays on his Instagram account. The latter are moreover the most able to fully enjoy the dishes offered given the prix performed by the chef.
No less than 1,180 euros for a steak covered in gold leaf, 17 000 euros a bottle of Petrus wine, a Bordeaux red wine whose price is normally four to thirty times lower, 14 euros for Heineken beer or even 45 euros for a few bottles of still water… Here are the prices paid by customers of the restaurantAbou Dabias reported West France.
A New York address closes its doors
If success is at the rendezvous for the one who calls himself Salt Bae, his restaurants have however aroused the controversial Many times. In 2020, he had been forced to close one of his restaurants in Boston in the United States for a while during the coronavirus pandemic. Covid-19. In question, the non-respect of the health protocol : customers and employees did not wear masks and social distancing was not respected.
More recently, the entrepreneur had to deal with a hard blow: the closure of his restaurant located in New York. The brand specializing in burgers was considered ” the pire restaurant de New York by the city’s food critics. The brand offered a free vegetarian Ladies burger reserved for women. But also a milkshake covered with feuilles d’or for 90 euros and a Gold Burger at 100 euros.
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Many detractors
L’hygiene had also been singled out when Salt Bae handled food without gloves and encouraged her diners to do the same. In 2018, the American media New York Post called him ” d’public mistake #1 “, adding that” his butcher’s blade attack […] had failed to sufficiently tenderize a tough, bone-in prime rib of beef shoe leather, […] loaded with horrible masses of fat ».
The company has also been hit by multiple legal proceedings for allegations ranging from sexual harassment wage theft. Asked about these complaints in 2020, its chief operating officer, Al Avci, said there was “no no problem in the company’s restaurants. However, this has largely cropped image of its founder. Despite the criticism, Salt Bae continues to fascinate its millions of subscribers on social networks.
2023-06-30 02:00:00
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