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“From Home Roots to Success: Stöckli CEO Relies on Baden Know-How for Ski Star’s Boards”

“Marco Odermatt’s success has become apparent”: Stöckli CEO has Baden roots and relies on know-how from home for the boards of the ski star

Marc Gläser directs the fortunes of the ski manufacturer Stöckli Swiss Sports. His entrepreneurial thinking and the ideas for better skis come from Baden. There, the scion of a well-known family of entrepreneurs could have continued a successful furniture company. However, the world of brands and sport appealed to him more. A visit to the Stöckli branch in Cham.

Marc Gläser is the scion of a Baden family of entrepreneurs. He didn’t want to sit in the nest he had made. He has been in charge of Stöckli Swiss Sports since 2014.

Image: Manuela Jans-Koch

Skis in different lengths and colors as far as the eye can see. The selection of boards in the Stöckli branch in Cham is amazing. And yet CEO Marc Gläser quickly points to the WRT Laser Ski when asked about his favorite model. “It has the maneuverability of a slalom ski and the stability of a giant slalom ski,” says the 54-year-old and immediately poses with the product for the photographer. “I learned that from Marco Odermatt’s slipstream,” says Gläser and laughs.

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