Friz’s team supports Ukrainians affected by the war started by Vladimir Putin on February 24. At the beginning of March, the most famous Polish group of YouTubers organized a fundraiser for refugees in need. Internet celebrities immediately donated 250,000. zloty.
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In order to support our neighbors, all the revenues that the EKIPA channel will generate in March and April will be allocated to the above-mentioned purpose – the authors informed on screenshot page.
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The Friza team is recalling products from Auchan
However, Friz and his associates do not stop at fundraising. The management board of Ekipa Holding SA, as we read on the company’s website, “in agreement with the creators belonging to the Crew”, decided to withdraw products from Auchan stores. This is a reaction to the continued operation of this network in Russia.
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Due to the Russian aggression against Ukraine and due to the continuation of Auchan activities in Russia, and more specifically the entire Association Familiale Mulliez together with its networks, such as Decathlon and Leroy Merlin, the management board of Ekipa Holding SA (…) decided to withdraw to all partners producing and distributing goods under the “Ekipa” brand, for their immediate withdrawal from Auchan Group facilities.
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As added by Ekipa Holding SA, Russia’s aggression towards Ukraine “is in contradiction to our values”. “In this situation, we want to use the influence we have to increase pressure on the Auchan group to suspend its activities in the aggressor country, hoping that this may contribute to accelerating the end of the war in Ukraine,” informs the management board.
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The popular Friza group products include ice cream, drinks or donuts. The team cooperates, among others with the company Koral. Together with the largest ice cream producer in Poland and one of the largest in Europe, youtubers created the famous “Ice Cream Crew” and “Drinks Ekipy”. The group also produced “Crew Donuts”, in cooperation with Dooti Donuts.
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See also: The Friz Phenomenon. The expert points to an interesting combination
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